By Taruka Srivastav Adidas and Nike have joined forces with Bitmoji to offer football fans an opportunity to wear the World Cup kits virtually. Bitmoji users will have the option to wear England’s official white Nike kit, the yellow Nike jersey of Brazil and the white Adidas kit of Germany. Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt. Meanwhile, Nike kits available include France, Poland, Portugal, Croatia, Saudi Arabia, Nigeria, Australia and South Korea. Bitmoji users can access the kit via Snapchat in Stickers and 3D Bitmoji AR Lenses, Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The world’s oceans are not healthy, and trash problems continue to plague humans and sealife alike. To raise awareness about the terrible state of the oceans, Brooklyn-based advertising agency Conquistadors created a campaign for client Ocean52 that breaks today in honor of World Oceans Day. As people around the globe work to protect and conserve oceans, the agency’s new ‘Postcards from the Oceans’ campaign aims to engage global citizens and world leaders to fight for ocean health. Since oceans generate the oxygen we breathe, regulate global climate, help feed humans and provide fun and inspiration, the call-to-action is imperative. Ocean52, Read full story › Source: The Drum...
Read MoreBy John Glenday Humanitarian organisation Support to Life has worked with TBWA/Istanbul to create a new font and is encouraging people use to use it for messages to G7 leaders ahead of a gathering in Quebec, Canada. Themostpowerfulfont.com has been specially created using its own alphabet comprised of letters from G7 leaders’ signatures in an appeal to world politicians. The customizable platform can be used to generate any request for G7 leaders to see in their own handwriting, with each request propagated across social media with automatic mention of each leaders’ social profile. TBWA/Worldwide explained: “By creating themostpowerfulfont.com, Support To Life hopes to Read full story › Source: The Drum...
Read MoreBy John Glenday BT chief executive Gavin Patterson will leave his post later this year following a backlash from shareholders over the company’s disappointing stock performance. The telecoms giant said the negative reaction to its latest results, which included the announcement of an extensive restructuring programme and 13,000 job losses to cut costs, had prompted the change in leadership The process to appoint a successor is already underway with BT confident it will be in a position to announce a replacement over the coming months as it readies for a period of significant change. BT chairman Jan du Plessis said: “The board Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien To introduce its new BT Plus plans, BT has a whole city in sync with New Order’s classic new wave track, Blue Monday. The new brand campaign for BT Plus – which the company touts as the “UK’s first converged fibre and 4G plan offering customers the best connections in and out of the home” – features a woman, Heather, putting her jacket on to leave the house while streaming the catchy tune on a laptop in her bedroom. When she shuts the laptop to leave, the music continues to play as she strolls through the city. As Heather continues her Read full story › Source: The Drum...
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