By John Glenday Comedian David Walliams and Star Wars actor John Boyega have been handed starring roles in Google’s latest campaign to promote Google Assistant. ‘Make Google Do it’ has been devised by R/GA London and Google’s own UK marketing team as part of an integrated global campaign spanning cinema, TV, out-of-home, press, display and social. Designed to capture everyday events where the voice assistant could step in and lend a hand, the ads chart how Google Assistant can prove its mettle by scheduling a meeting, setting an alarm, setting up a call or even dictating a Read full story › Source: The Drum...
Read MoreBy Ronan Shields The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an initiative to improve the quality of digital advertising, as well as separate CSR schemes including a tie-up with mental health charity Mind. The trade body will use its annual flagship conference, hosted today (June 7) to reveal the latest status update of the initiative which encourages adtech companies and publishers to reduce ad fraud, bolster brand safety plus improve the consumer experience of online advertising by discarding “bad ad” formats. Initially launched nine months ago, Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny In the latest Drum series of ‘In the Directors Chair’, Sweetshop director Zoe Mcintosh, says everything becomes an inspiration while directing, and her love of dancing. Past interviews have included Wilkins and Maguire, Henry Busby and Eli Roth. What inspired you to be a Director? I always wanted to be a photographer, but I loved writing and creating stories. When I started making films at University, it just felt so right. Being a director makes the world so endlessly interesting. It means, for me, everything is an inspiration; I’m always observing people, relationships, light and Read full story › Source: The Drum...
Read MoreBy Jane Asscher Recent headlines on the severe levels of obesity in primary school age children are indeed shocking, with nearly twice as many children in year six are classed as severely obese as those in reception. The health risks including diabetes, heart disease, stroke and cancer are well documented. It can also shorten a person’s life by 10 years – equivalent to lifelong smoking. These headlines have prompted me to reflect on what has been achieved since Change4Life was launched in 2009. The first of its type, this social marketing campaign set out to change the behaviours and circumstances that lead Read full story › Source: The Drum...
Read MoreBy Katie Deighton Caroline Pay’s move from London agency to LA brand hasn’t been driven by a desire for an easier life – in fact she’s hungry for the challenge of smaller budgets and below-the-line strategies in a company that epitomises purpose. Many were agog when it emerged Pay would be leaving her post as joint chief creative officer of Grey London last week (31 May). Together with Vicki Maguire she had formed a reputation for killing it on conference stages, managing some of the biggest creative accounts in the UK and devoting time to mentorships and pro bono projects on the side, Read full story › Source: The Drum...
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