Posts made in June, 2018

on Jun 5, 2018

By Kyle O'Brien Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign that will run in 200 different countries. Buenos Aires-based Mercado McCann was responsible for both developing the core creative idea of the campaign, ‘Being Ready,’ but also for three of the four TV commercials of this campaign, designed for various formats. ‘Stock Up’ is done to the beat of the AC/DC classic ‘Are You Ready?’ which is meant to inspire football fans to purchase their favorite Coca-Cola before each of the matches. Fans are Read full story › Source: The Drum...

on Jun 5, 2018

By Taruka Srivastav Copa90 has signed a media partnership with Chinese sports digital consultancy Mailman to leverage the growing football market and distribute content to Chinese audience through platforms like Weibo and Miaopai. Shanghai-based Mailman will further manage the key influencers to drive the Copa90 engagement and original content, which will also be published across Copa90 social media. Andrew Collins, chief executive and founder of Mailman said: “We’re very proud to launch the Copa90 channel in China for distribution through the country’s largest sports media platforms. We hope to inspire a generation of Chinese football fans through the unique lens of Copa90 content and bring Read full story › Source: The Drum...

on Jun 5, 2018

By John Glenday Starbucks executive chairman Howard Schultz has announced his intention to stand down from the coffee juggernaut he helped create, fueling speculation that he could be poised to announce a 2020 US presidential bid on a Democratic ticket. Schultz has helmed the coffee chain for almost four decades but will now hand over the reigns to chief executive Kevin Johnson, who faces an onerous to-do list dominated by slower growth in a saturated US market and fierce competition from direct rivals such as Costa Coffee and Lavazza as well as fast-food outlets. Addressing his own future in Read full story › Source: The Drum...

on Jun 5, 2018

By John Glenday Johnston Press has become one of the first media organisations to take a GDPR-related hit after the group cited the impact of more onerous European privacy restrictions as a contributory factor to a decline in digital ad revenues. Overall revenues fell 9% over the first half of the year on the back of this weak performance, casting a cloud over today’s AGM at which shareholders were already set to fret over future paper costs and an ‘extremely challenging’ publishing sector. In a trading update Johnston reported: “The trading environment remains extremely challenging, exacerbated in Read full story › Source: The Drum...

on Jun 4, 2018

By Taruka Srivastav Guardian Labs and eBay have joined forces, with the aim to explain to entrepreneurs how to grow and expand business online through a branded content campaign. The campaign, titled ‘Do Your Thing’, was developed in partnership with MediaCom. It has launched The eBay Doers scheme to offer 15 entrepreneurs the chance to win a ten week mentoring programme with some of eBay’s business figures. Winners will also receive a business building package, including a product photo shoot, as well as additional support and promotion on the eBay platform. As part of the campaign, a ten-part weekly column online along with in-depth interviews Read full story › Source: The Drum...