Posts made in June, 2018

on Jun 4, 2018

By John Glenday Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke. Augmenting its existing presence in England the out-of-home specialist will use the acquisition to further its ‘Digital Cities for Digital Citizens’ growth and consolidation campaign spearheaded by Ocelot Partners, the acquisitions vehicle which itself bought out Ocean in March. Ocean chief executive officer, Tim Bleakley commented: “Forrest are the champions of Out of Home in Scotland and it’s a business we have long admired. This is a hugely exciting time for both Read full story › Source: The Drum...

on Jun 4, 2018

By Shawn Lim SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super. According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to reach consumers within the proximity of a MTR station. With the help of Ominicom and Google data, SmarTone launched TVC and display ads to communicate the fast, stable and seamless mobile experiences of the SmarTone 5S phone on the MTR, by broadcasting TVC plays in-stream Read full story › Source: The Drum...

on Jun 2, 2018

By Taruka Srivastav Buffalo Wild Wings has apologized after its Twitter account was hacked and posted racist comments. Highly offensive tweets were sent, including mentions of the young British girl Madeleine McCann who vanished from Portugal over a decade ago and film producer Tariq Nasheed, and involved racial slurs and profanity. Buffalo Wild Wings in a tweet said: “Well, we were hacked. And it wasn’t funny. We apologize for the awful posts, which obviously did not come from us.” Even though the tweets was deleted, Twitter was buzzing with conversations about the hack. Buffalo Wild Wings getting hacked Read full story › Source: The Drum...

on Jun 2, 2018

By Taruka Srivastav Streaming video platform Hulu has appointed Dan Phillips as chief technology officer and Jaya Kolhatkar as chief data officer as part of the strategic reorganisation to drive content growth. The new structure has also eliminated the chief content officer role and is now conducting search for the role of head of content partnerships group. In his new role, Phillips will realign company’s technical and product strategy while Kolhatkar will be responsible for elevating Hulu’s customer intelligence, implementing strong data governance and driving a culture of objective, data-driven decision making across the company. Prior to this, Phillips led TiVo’s engineering, product and professional Read full story › Source: The Drum...

on Jun 2, 2018

By Stephen Lepitak MasterCard has scored a potential own goal in its attempt at portraying itself as a purveyor of social good as its social media campaign to provide thousands of meals to children missed the target with some on social media. In an attempt at creating empathy with football fans, the credit-card brand has announced that for every goal scored in the World Cup and any further completion over the next two years by Lionel Messi or Neymar, it will provide 10,000 meals to starving children. Goals that changes lives: for each goal scored by Messi Read full story › Source: The Drum...