Posts made in June, 2018

on Jun 2, 2018

By Taruka Srivastav Cosmetic company Lush has defend its campaign which focuses on the ‘spy cops’ after it came under heavy criticism on social media platforms. The campaign has attempted to highlight how undercover police officers had infiltrated the lives, homes, and beds of activists since 1968. Lush on its Twitter account wrote: “Their roles were to infiltrate political groups and collect ‘intelligence’ about planned demonstrations and the individuals involved.” Undercover police officers have infiltrated the lives, homes, and beds of activists since 1968. Their roles were to infiltrate political groups and collect ‘intelligence’ about planned demonstrations and Read full story › Source: The Drum...

on Jun 2, 2018

By Taruka Srivastav Apple is reportedly set to foray into the advertising business again by creating an ‘Apple Network’, according to The Wall Street Journal. The company is said to plan to distribute ads across its collective app and then would share the revenue with the apps displaying the ads. Apple has already met Snap and Pinterest, the report said, citing anonymous sources. Apple also earlier began displaying search ads in the US iOS App Store following a successful beta trial. It had launched an advertising business iAD which it exited in 2016. Apple also recently tightened up its privacy credentials Read full story › Source: The Drum...

on Jun 2, 2018

By Taruka Srivastav Mobile video time in the UK is expected to grow by more than 16% as smartphones sales increase and platforms such as Snapchat and Instagram expand their user bases. According to eMarketer’s UK Digital Video and TV forecast report, adults in the UK will further spend under an hour on digital videos with almost two-thirds of this time spent on mobile. Meanwhile, by the end of next year adults will spend almost 32 minutes watching video on a smartphone. eMarketer’s UK senior analyst Bill Fisher said: “Consumers in the UK are watching more digital video content, and more of Read full story › Source: The Drum...

on Jun 1, 2018

By Katie Deighton Virgin’s brand director may be advocating for a creative review across the business’ portfolio, but Virgin Media is confident its recipe of Usain Bolt, BBH and primetime TV advertising will see it rise above the competitive telecoms marketplace. Virgin Media’s latest campaign is dubbed ‘Switch to Super’, which stars Olympic athletic champion Usain Bolt for the sixth year running. Yet rather than showcase his speed in a literal sense, Virgin has him dressed up in a range of superhero costumes by an obsequious atelier – none other than Richard E Grant. The film and its cut-downs have more of cinematic feel Read full story › Source: The Drum...

on Jun 1, 2018

By Danielle Long Alibaba has partnered with sporting goods retailer Intersport to launch a ‘New Retail Megastore’ as it continues its expansion into bricks-and-mortar stores. The Tmall x Intersport Megastore, which will be located in Beijing’s Qianmen district, will leverage Tmall’s new retail infrastructure including customer insights, supply chain management, retail technologies, smart logistics and electronic payments to provide customers with a seamless online to offline experience. The store will feature a range of A.I-driven interactive features including AI-Shopping Assistants and smart mirrors, which will recommend items and provide fashion advice to customers, Interactive Window Displays, which will recommend products based on gender and age Read full story › Source: The Drum...