By John Glenday Publicis Groupe’s chief data officer has succeeded in quitting his post at the fifth attempt after declaring that it would be ‘arrogant’ to assume that only he could lead the team. In an email to staff, copied to LinkedIn, Jason Kodish wrote: “So, nearly 13 years…and today is my last day at Digitas…within Publicis. As many of you know, before this latest decision to separate, I have quit four times in the past five years…but I have never left the building. “I stayed. But now I will stay no longer.” Fleshing out his rationale for exiting, Kodish added: Read full story › Source: The Drum...
Read MoreBy John Glenday Hearst Magazine chief David Carey is to bring his eight-year tenure at the publisher to a close after announcing his decision to accept a position as fellow at the Harvard Advanced Leadership Initiative. Helming the media giant’s print division during a period of rapid digital disruption Carey oversaw an overhaul of the company’s own approach to digital content as Hearst itself adopted an ‘if you can’t beat them, join them’ approach by investing in the likes of BuzzFeed, Vice and Refinery29. Carey will remain as chairman of the publisher’s magazine arm through 2019 until Read full story › Source: The Drum...
Read MoreDainik Bhaskar Digital's data strategy manager on leveraging local languages and data to drive innovation
By Taruka Srivastav By 2020, India is expected to become the second largest online video viewing audience globally, given by the exponential growth of video consumption over digital media. This has paved the way for many print publications to venture online. Dainik Bhaskar is one such publication whose digital arm DB Digital has ventured into the digital space by developing a superlative Hindi language web platform apart from other localised language platforms. Dainik Bhaskar has alsolaunched India’s first SME website apart from websites on Gujarati and Marathi news, fashion, tech and spiritual management. DB Digital has further developed mobile-friendly Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak St Ives has offloaded its print management business to Paragon Customer Communications Limited for £9.5m. The sale price was based on the enterprise value of the business at £11m, and was paid in full in cash, according to the announcement, which will be used to reduce the group’s debt. As a result of the disposal, the group has said that it now intends to focus entirely on its strategic marketing business and continue its long-term growth strategy. “The disposal of SIMS, our last remaining Marketing Activation business, marks the beginning of an exciting new chapter for St Ives,” said Matt Armitage, its chief Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has responded to growing concerns over social media addiction with the launch of a suite of new app tools enabling members to see at a glance how much time they’ve spent on the site and set future limits to curtail their usage. The move comes as the social media giant reorients itself toward facilitating more ‘meaningful interactions’ rather than fixate on extending people’s time online alone. ‘Your Time on Facebook’ will give people access to a live counter displaying how much time people have spent on Facebook each day, as well as receive notifications when they breach Read full story › Source: The Drum...
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