By Taruka Srivastav Google will now allow any person, organization, sports team, event and media property with a Knowledge Panel to get verified so that they can manage their presence. Any person or organisation will need to first search for their name or organization on Search and then click or tap the prompt below the Knowledge Panel to begin the verification process. Once verified, they can suggest factual changes to information in their Knowledge Panel and suggest a featured image. Lauren Clark, Google’s product manager said: “We’re always working on ways to improve Search to ensure you find the most relevant, accurate information possible. We Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Despite having withdrawn from entering Cannes Lions in 2018, Publicis Groupe has won a Grand Prix in Media for Tesco, one Grand Prix in Film for Tide and a Titanium Lion, also for Tide. Publicis has said it has used the money saved from entering the awards to fund the building of its artificial intelligence platform Marcel, which was unveiled in Paris last month and is set to be adopted by the company early next year. Despite the withdrawal, the company still produced a strong showing, with its clients said to have entered work to the festival Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien It was the speech John F. Kennedy was supposed to make that fateful day in Dallas in 1963 when he was gunned down and silenced seemingly forever. But, through the power of artificial intelligence, The Times and creative agency Rothco brought JFK’s voice to the speech he never got to make that day, and took home the Creative Data Lions Grand Prix on Thursday in Cannes. Accenture agency Rothco was tasked with helping launch The Times’ ‘Find your voice campaign’ to its readers and potential readers around the world, with the objective of repositioning The Times as a paper Read full story › Source: The Drum...
Read MoreBy Tom Jones-Barlow Grumbling and great plans are afoot in France this week. Great beasts of the industry are combining their forces to overthrow the terrible threat of our time – the influencer. These insidious aberrates build up followings on the Instagram, posting pictures of themselves or locations, and build up followers who… like to look at their stuff… and then squeeze dollars out of innocent, vulnerable multi-national corporations. Just look at the filth they put out there… white-washed Greek fishing villages that inexplicably have no tourists in shot. I took sixty-seven selfies in one go in Saigon last weekend and the best Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Dentsu Aegis Network (DAN) has acquired Klip Desk, a software business that helps sports rights owners measure and monetise content. The business will become a part of the Dentsu Aegis Network’s global sports and lifestyle group MKTG and will change its name to ‘Klip Desk, Linked by MKTG’. Buying the Australian technology company adds strength to the group’s proposition around sports marketing and sponsorship, and DAN says the deal will be widened out to global markets, starting first in Asia. Simon Ryan, CEO, Dentsu Aegis Network ANZ, said: “For Dentsu Aegis, our partners and our clients, the acquisition of Klip Desk signals Read full story › Source: The Drum...
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