By Danielle Gibson Brand purpose is currently an industry rallying call, and that is certainly apparent at Cannes Lions this year. Speaking on the ‘Business Purpose: the paradox and the potential’ panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values. At Mars, Oliver said that its purpose has come from defining how its brands have a positive impact on society or the environment. From an independent communications agency’s point Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their sexuality and gender. The ‘Somewhere Over The Rainbow’ campaign is the first from BMB, which was appointed in February as Pride in London’s first creative agency. The ad showcases the challenges and will be aired on Channel 4, which has donated the airtime for the second year in a row. As it opens, the short shows a young man sitting in a dark Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter. As part of the campaign, Dentsu Webchutney created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets. According to a statement by Dentsu Webchutney, India is among the top five countries in e-waste generation. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners and refrigerators. Jeevesh Kumar, CEO, Greenscape India said: “On an issue like this it is important Read full story › Source: The Drum...
Read MoreBy Ronan Shields Amid heightened public scrutiny over online privacy, US telcos Verizon Wireless, AT&T, Sprint, and T-Mobile have pledged to stop sharing subscribers’ location data with anonymous data brokers. The policy turnaround from all four of the US’ largest wireless network providers came on the back of inquiries from Oregon Senator Ron Wyden who has been probing the location-sharing economy. Verizon declared it would cease selling user location data to data brokers – in particular, LocationSmart and Zumingo – in a letter to Senator Wyden with the other carriers following suit after the u-turn was reported by Associated Read full story › Source: The Drum...
Read MoreBy John Glenday UK advertising spend is projected to top £20bn for the first time in 2019, according to the latest forecast from GroupM, which would make the country the fastest growing mature market in the world. The media buyer calculates that a spend of £18.8bn in 2017 will be surpassed this year with an estimate of £19.9bn before smashing the £20bn barrier the following year. These figures will be achieved courtesy of growth of 6.1% in 2018, down from 6.4% growth in 2017 – a downward trend that is expected to continue into 2019 which is only expected Read full story › Source: The Drum...
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