Posts made in June, 2018

on Jun 20, 2018

By Kyle O'Brien On a day that named winners in five categories, the lauded Trash Isles campaign by AMV BBDO and LADBible won the Grand Prix in Design on Tuesday at Cannes Lions. It was one of the campaigns Wayne Pick, former global creative director at Rapp and now executive creative director at Auckland-based agency Colenso BBDO, picked just days ago to win a Cannes Lion. The Trash Isles was created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation. It has been attracting big names to the cause and it now has the support of more Read full story › Source: The Drum...

on Jun 19, 2018

By Danielle Long Mars Bar Australia is repositioning the chocolate bar as a way to gain confidence in a cheeky new campaign. The ad depicts a young man attending a live portrait drawing class only to discover his mother is the naked model. Despite appearing shocked and horrified, the man takes a bite of a Mars bar which gives him the confidence to complete the class. The ad sees Mars shift away from its previous positioning that Mars provides energy and introduces the new brand platform, ‘Enough Chocolate to Deal with Anything’. The platform aims to inspire customers to rise above challenges no matter how awkward Read full story › Source: The Drum...

on Jun 19, 2018

By John Glenday Paddy Power is offering a sobering experience to overindulgent racegoers at Royal Ascot after wheeling in its very own glass-fronted ‘Drunk Tank’ within which up to 50 boozed-up fans can be deposited. Billed as a solution to a spate of alcohol-fuelled brawls at race meetings, the converted lorry contains a customised 6x2m container within which those the worse for wear can quickly sober up. To facilitate the clean-up operation Paddy Power has commissioned branded wheelbarrows with which to cart drunks off the streets of Ascot to its holding pen, maintaining order in the genteel Read full story › Source: The Drum...

on Jun 19, 2018

By Danielle Long City of Dreams, China’s largest resort, has created its first advertising campaign to promote the relaunch of the Macau resort. The “The Art of Winning” campaign features mythical and historical figures associated with triumph, victory and leadership such as Napoleon, Calliope and Nike, the Greek goddess of Victory. The campaign aims to merge these characters with the futuristic design of the resort’s centrepiece the Morpheus Hotel, which was designed by iconic architect Zaha Hadid. The campaign stars actor and martial artist Donnie Yen and actress and supermodel Du Juan and was created by Chandelier Creative and photographer Nick Knight. The campaign will run across Read full story › Source: The Drum...

on Jun 18, 2018

By Taruka Srivastav Kia Motors has unveiled its official match ball carriers (OMBC) for the Fifa World Cup Russia 2018 through a digital music video. The video titled ‘Two Little Feet’ features Karnataka’s Rishi Tej (age 10) and Tamil Nadu’s Nathania John K (age 11) who emerged as the lucky winners of the Kia OMBC program and will represent India at the 2018 Football World Cup in Russia. They will step on the field on June 18, ahead of the Belgium vs Panama match and on June 22 for the Brazil and Costa Rica match, respectively. As an automotive partner of Fifa, Kia Read full story › Source: The Drum...