Posts made in June, 2018

on Jun 18, 2018

By Shawn Lim Hyundai’s luxury car brand Genesis is renewing its content partnership with CNN’s Great Big Story (GBS) for another year and creating a fellowship program to support emerging filmmakers. Signed and launched as a channel in 2016, ‘Origins’ was a key part of a GBS’s year-long partnership with Hyundai’s luxury car brand Genesis. It was designed to explore the history of things, from design to food to pop culture with Genesis brand integration. 50 ‘Origins’ videos have since been produced by GBS, from ‘Comic Sans: The man behind the world’s most contentious font’ to ‘Brewing Korea’s favorite Read full story › Source: The Drum...

on Jun 18, 2018

By Taruka Srivastav Voice assistants like Amazon’s Echo and Google Home Assistant are becoming a massive trend worldwide, so much so that Accenture predicts digital voice-assistant device ownership will reach one third of the online population in China, India, the US, Brazil and Mexico by the end of this year. In particular, India will soon boast 135 million users of voice bots, making it the world’s hotspot for this new interface. The voice assistant market is expected to enjoy heavy revenue growth, fuelled by increasing demand for innovative products and voice-first tech, in countries such as Japan, China and India. The two brands helming the Read full story › Source: The Drum...

on Jun 16, 2018

By Taruka Srivastav Glasgow School of Art’s iconic Mackintosh building caught fire yesterday, a year before it was set to be reopened having been extensively refurbished after another five four years ago. More than 120 firefighters were deployed by Scottish Fire and Rescue Services to tackle the fire. The building was in the completion of being repaired having been ablaze in 2014, resulting in loss of the art work of the students at the time. Neighbouring nightclub, the 02 ABC has also been badly damaged according to reports and videos shared through social media. The 2014 fire had destroyed around 20% of the western wing Read full story › Source: The Drum...

on Jun 16, 2018

By Taruka Srivastav American Media (AMI) has acquired 13 brands from Bauer Media USA to reach out to the millennials and expand its digital network. The acquired brands include In Touch, Life & Style, and Closer as well as the nine Bauer Teen Group brands like J-14 and Girls World. AMI has secured committed bridge financing from existing investors to fund the acquisition which is expected to close on or about July 1,2018. AMI chairman and CEO David J. Pecker said: “Today’s announcement underscores AMI investor confidence in our business strategy as we continue to build and grow our Entertainment Group. “Despite newsstand Read full story › Source: The Drum...

on Jun 16, 2018

By Taruka Srivastav The Open University (OU) is to engage agencies across all consumer facing marketing activity through a tender process to drive the growth in adult learning sector. Along with media advisors, Media Sense, The Open University will choose and retain agencies with a combined budget of up to £17m per annum. Successful agencies will be engaged for a minimum two-year period. OU chief commercial strategy officer, Jonathan Wylie said: “This tender represents a brilliant opportunity for agencies across an array of marketing disciplines to show they have the strategic thinking and creative impact to evolve our brand and fuel Read full story › Source: The Drum...