By Taruka Srivastav Twitter has suspended more than 70 million accounts in May and June to combat fake news according to the Washington Post. The data was provided to the Washington Post by a person with access to one of Twitter’s “Firehose” products, which organizations buy to track tweets and social media metrics. Twitter’s move comes after it faced heavy backlash from U.S lawmakers and international regulators for US presidential election meddling. It then further banned ads from Russia Today and Sputnik. Twitter is also looking into the concept of measuring conversational health to combat abuse on the platform. It Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Nielsen has advised advertisers to formulate strategies targeting female audiences as the Fifa World Cup 2018 has seen a record growth of the fanbase globally. According to Nielsen, 58% of women found the women’s World Cup ‘very appealing’ while the number rising to 70% for the men’s World Cup. In a survey with female audiences, Neilsen found that nearly a third of women (31%) were interested across 18 markets in 2017. Nielsen Digital Ad Ratings also found that the age group among females that intended to watch the World Cup on TV most was 18-24 which is in contrast Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its global presence. Mailman will localise, customise and distribute Dugout content to Chinese audiences across platforms including Weibo and Douyin. Mailman will use its platform, technology, studio and network throughout China to promote Dugout across the country. Andrew Collins, CEO and founder of Mailman, said: “We’re very proud to launch the Dugout channel across China’s most popular social media platforms. Dugout is one of the most innovative football companies in the world right now that recognises the importance of Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien British Airways is doing a little proactive wishful thinking with its latest social media post, hoping for an England win in its quarter final World Cup match with Sweden. The air carrier printed up a ticket for a passenger named ‘Football’ and added some hidden gems in the ticket vocabulary for die hard England team fans. The first clues are obvious. ‘Football’ is booked from Moscow to Home, the hope being that England will bring the cup home. It’s also a reference to the ‘football’s coming home’ phrase the English team say often about winning the World Cup. Other little details Read full story › Source: The Drum...
Read MoreBy John Glenday UK chancellor Phillip Hammond is actively considering the implementation of a digital tax as part of efforts to level the playing field with bricks and mortar retail stores, which must pay high business rates. British High Street’s have been decimated in recent years by a migration of customers online as physical outlets struggle to match prices with their online competitors who do not carry the same overheads. Addressing the issue directly Hammond said he would ‘find a better way of taxing the digital economy’ in response to increasingly vociferous protests from retailers. The comments were reported in Read full story › Source: The Drum...
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