Posts made in July, 2018

on Jul 6, 2018

By Danielle Gibson The Drum Out of Home Awards 2018 has launched with judges from WCRS, Havas Media and Goodstuff. Out of home (OOH) can often be over looked by an industry that is becoming increasingly digital and social media-centric. OOH remains the single medium that everyone interacts with in every aspect of their daily lives. The Drum wants to give recognition to those who are working in this sector and producing brilliant, clever and innovative OOH work. Returning as a judge for 2018 is Dino Burbidge, director of Innovation and technology, WCRS. Burbidge doesn’t think there’s a shockingly new formula this year Read full story › Source: The Drum...

on Jul 6, 2018

By Shawn Lim Ad tech business Exponential Interactive has launched a new video solution in Asia Pacific that sells a promise that brands can reach consumers with interactive video messaging at scale across various ad formats. According to Exponential, the new solution named VDX Connect, will be able to address the needs of marketers in industries like travel, finance, fast-food and auto with a blend of in-frame and expandable video formats for mobile, desktop and in-stream optimised to meet their campaign goals. This will allow advertisers to guide consumers through the entire journey using features like image galleries, menus and dynamic maps. The agency Read full story › Source: The Drum...

on Jul 5, 2018

By John Glenday The increasingly tetchy relationship between Sir Martin Sorrell and WPP has entered a new phrase itself as the two parties go to war in a bid for control of Dutch agency MediaMonks. Sorrell is currently in takeover negotiations for the company via his investment vehicle S4 Capital, in direct competition with the agency network he built, prompting WPP to warn that a £20m payoff comprising share awards is now in jeopardy unless he walks away. WPP issued the threat by way of its lawyers, Slaughter & May, declaring that any breach of his exit agreement would Read full story › Source: The Drum...

on Jul 5, 2018

By Katie Deighton There aren’t many brands with the legacy or kudos to open an exhibition dedicated solely to their advertising. Campari, however, has both in abundance – a history spanning more than 150 years and a body of creative work that charts the fluctuations of art itself It’s thanks to Davide Campari, the son of the drink’s founder, that the brand will be sitting pride of place in London’s Estorick Collection until September. One of the earliest people to fill the role we now know as brand director, the Milanese’s vision was to make the drink known throughout the world via the Read full story › Source: The Drum...

on Jul 5, 2018

By Taruka Srivastav Flipkart has denied the allegations made by one of its major vendors, Marco Wagon Retail, of non payment of dues and damages of around Rs. 20 crore. As reported by The Times of India, Marco Wagon alleged in a legal notice that it was asked by Flipkart to import Sketchers shoes from China, as the dealing would allow it to sell Sketchers products at much higher discount on the online marketplace, due to higher margins. The Drum spoke with a Flipkart spokesperson who said: “All allegations made by Marco Wagon are incorrect. We have already initiated appropriate legal proceedings, including Read full story › Source: The Drum...