Posts made in July, 2018

on Jul 4, 2018

By Shawn Lim The Association of Accredited Advertising Agents Malaysia (4As) has ticked off brands for asking agencies to confer automatic intellectual property ownership transfer to them, after receiving reports of four different requests for proposals and pitch documents with these demands in June 2018 alone. This contrasts with two reports a year at most previously, Khairudin Rahim, chief executive officer of 4As tells The Drum, which he said is alarming and needs to be halted before it escalates into a norm. That is why 4As has released a strongly-worded statement that states such practices are ‘tantamount to clients demanding ideas without compensation’ Read full story › Source: The Drum...

on Jul 4, 2018

By Shawn Lim Seven West Media has combined its data management platform (DMP) and its supply side platform (SSP) for its broadcast video on demand inventory (BVOD) The Australian-based media company hopes that by integrating its DMP and SSP, which is provided by Lotame and Telaria respectively, it will deliver enhanced programmatic advertising solutions to advertisers across its long-form premium video inventory. The decision to combine both its DMP and SSP is part of Seven’s investment in its audience intelligence and programmatic capabilities. It is also rapidly scaling its logged in user base, having introduced a single sign across its mobile and web Read full story › Source: The Drum...

on Jul 4, 2018

By Shawn Lim OTT platform iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers. The partnership will be handled by Ada’s supply side business AdaReach, which will allow advertisers to access brand safe premium inventory in top local shows on iflix with 100% viewability through sponsorship, video and live stream, branded content and TVC integration. AdaReach will also enable advertisers to create highly targeted and efficient and effective campaigns by leveraging on first-party and contextual data. “This partnership with ada is a very important step in our directive to work closely with leading brands to Read full story › Source: The Drum...

on Jul 3, 2018

By Danielle Long Skinny, the New Zealand mobile and broadband provider, has enlisted an A-list cast of Hollywood names for its new brand launch. The ‘Get The Skinny’ campaign stars names such as Ben Affleck, Julia Roberts, Michael Jordan, Clint Eastwood, Sarah Jessica Parker, Anthony Hopkins, and Michael J. Fox. However, while the names may be unmistakable, the faces are less familiar. The campaign aims to showcase how Skinny will do anything to keep its prices low, including recruiting New Zealanders with famous names, rather than their more expensive namesakes. The ad stars Ben Affleck from Dunedin, Clint Eastwood from Pukekohe, and Sarah Jessica Parker from Read full story › Source: The Drum...

on Jul 3, 2018

By Danielle Long Volvo has collaborated on an innovative sustainability project in a bid to help the premium car brand double its sales in Australia’s competitive automotive market by 2020. Volvo Car Australia managing director Nick Connor tells The Drum the brand aims to sell 10,000 units by 2020 and is looking to engage with environmentally conscious consumers to achieve this goal. “Australia is an incredibly competitive market, which makes it rather exciting from my perspective,” says Connor. “It’s one of the most competitive car markets in the world.” “Volvo has a relatively small market share, which means we have to behave differently from the other Read full story › Source: The Drum...