By Shawn Lim The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine. There are many misconceptions about social media marketing and as an account manager with Socialbakers, it is Jeraldine Tan’s responsibility to educate her clients on the various ways they can use social media to their advantage. She feels its an ongoing process as the digital landscape is constantly evolving. Why is your job important? My Read full story › Source: The Drum...
Read MoreBy John Glenday A ‘reprehensible’ decision to air graphic plastic surgery adverts during ITV’s wildly popular Love Island reality platform has sparked calls for a wider ban, by a string of health professionals, including the head of the NHS. Simon Stevens, chief executive of NHS England, rounded on the network for allowing controversial breast enlargement to be run, warning that entertainment formats which glamorise idealised body types are fueling a national mental health crisis. The proposed ban has been likened to that which has been threatend on junk food and has been cited as vital to ease pressure on Read full story › Source: The Drum...
Read MoreBy Shawn Lim SK-II launched its new smart store in Tokyo, Japan in May, with the aim of disrupting the beauty industry through the use of emerging technology. The two-level mixed reality learning lab uses technologies like facial recognition, smart sensors and computer vision technology to allow customers to be a part of the experience using a digital wall called ‘The Art of You’, which reads a user’s emotions to generate personal digital art pieces by analysing facial expressions, head, eye and mouth movements. Customers can also use the SK-II facial scan which does not require physical contact and instead, scans customer skin Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions are answered by Jane Austin, owner of Persuasion Communications. What was your first ever job? I wanted to be the 90s Scunthorpe version of Joan Bakewell and make documentaries. Instead I got a job selling classified ads on Marketing Week after university. I was the Jacques Tati Read full story › Source: The Drum...
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