Posts made in August, 2018

on Aug 6, 2018

By Katie Deighton Welcome to The Drum Creative Works, supported by Workfront. As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. Show Read full story › Source: The Drum...

on Aug 4, 2018

By Taruka Srivastav Kellogg’s Froot Loops has collaborated with United Way of King County and United Way of the Battle Creek and Kalamazoo Region to unveil an anti-bullying campaign to commemorate National Friendship Day ( 5 August). As part of the ‘United to be kind’ program, attendees at United Way of King County’s Summer Meals program and United Way of the Battle Creek and Kalamazoo Region will participate in various activities. The partnership further bolster Kellogg’s ‘Whatever Froots Your Loops’ campaign which was launched last year to attract millennials. According to the National Center for Education Statistics and Bureau of Justice Read full story › Source: The Drum...

on Aug 4, 2018

By Taruka Srivastav Bookmaker William Hill has appointed boxer Anthony Joshua as new global brand ambassador in a one-year deal. Under the agreement, Joshua will feature in the brand’s integrated advertising campaigns and will also promote the brand through its social media and PR activities Joshua joins William Hill’s brand ambassador team which already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage. Anthony Joshua said: “They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about. It is important for me to work with brands who understand the journey I am on and Read full story › Source: The Drum...

on Aug 4, 2018

By Staff Writer Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast ‘Shiny New Object’ is Tom Ollerton, AI consultant and the former innovation director at We Are Social. This week he talks to Amy Kean, head of strategic innovation, Starcom Global Clients. Kean, talks about her first book, The Girl Who Gave Zero Fucks, which will be released in October and how she went about making the concept a reality and her shiny new object; Augment Reality. Each episode of Shiny New Object will be distributed in partnership with The Read full story › Source: The Drum...

on Aug 3, 2018

By Bennett Bennett Millennials sunk their teeth into this year’s Shark Week lineup, according to research from YouGov. The annual marine carnivore extravaganza was the network’s buzziest, the firm’s BrandIndex revealed: giving the Discovery Channel a 19, it’s highest ‘buzz score’ so far this year. This may be due in part to a lineup that featured celebrities like Shaq and Ronda Rousey, brand partnerships and interesting collaborations with Shark Tank and Guy Fieri. Loading… The eight days of programming overall brought a huge lift to the network, but amongst those in the 18-34 year-old bracket, that buzz went Read full story › Source: The Drum...