By Kyle O'Brien Amazon Music is pushing its paid streaming music service with a new campaign as a way for listeners to power their preferences by using Alexa. The service is building on its momentum with the launch of ‘A Voice is All You Need.’ The campaign highlights the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa, featuring leading artists at launch including Ariana Grande, Kendrick Lamar, SZA, Queen and Kane Brown. The ad creative, developed with Wieden+Kennedy, celebrates the growth of Amazon Music against rivals like Apple and Spotify, by noting its lead in voice innovation Read full story › Source: The Drum...
Read MoreBy John Glenday Sports Direct owner Mike Ashley has moved to close the House of Fraser website amid an escalating warehouse dispute, just days after purchasing the venerable department store. Customers had been complaining about missing and delayed deliveries following the chaos of the past few days where a number of fashion brands with outstanding debts have withdrawn their stock while negotiations continue over payment. These problems have been exacerbated by a decision by warehouse operator XPO Logistics to temporarily close access to two warehouses dedicated to House of Fraser deliveries as it plays hardball in negotiations. XPO is reportedly Read full story › Source: The Drum...
Read MoreBy John Glenday Adidas and Twitter have formed a new collaboration to screen high school football matches on the social platform, the first time that the games will have been live-streamed in this way. ‘Friday Night Stripes’ will commence from September 7 and run through November 9, during which the eight-game series will make its appearance on the platform as teams from as far afield as Florida and California battle it out for victory. Kelly Olmstead, VP of brand activation for Adidas said: “From grassroots to the NFL, adidas is ever-present in football culture and being digital Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Confused.com’s chief marketing officer has launched his first ad campaign since joining the brand, axing the flamboyant frontman James Corden who was “distracting” from the brand’s message. Sam Day arrived at the price comparison site from the RAC in January, replacing Paul Troy who had overseen the launch of the Corden-backed ‘Drivers Win’ campaign. Speaking to The Drum before his exit, Troy claimed that the Corden ads had been among the best performing in the company’s history and underpinned a turnaround in sales. However, on joining the business Day conducted lengthy consumer research on the perception of the Read full story › Source: The Drum...
Read MoreBy John Glenday A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured both Power OOH across 62 cases and non users of OOH across 109 cases where it found that brands which allocated 15% or more of their media budget towards the OOH segment benefited from a significantly greater social media uplift than those brands which shunned the segment entirely. It was found that almost half (48%) used OOH for brand building, with Read full story › Source: The Drum...
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