By Katie Deighton Virgin Holidays and Virgin Atlantic have released their first creative work since jointly appointing AMV BBDO, choosing to release two separate campaigns that share a playful ‘visual language’ rather than merging the creative accounts entirely. The hero TVC of Virgin Atlantic’s ‘Depart the Everyday’ portrays a topsy-turvy world above the clouds where ice cream is dispensed from air con units and children can dance on the ceiling. Virgin Holidays’ ‘The World is Your Playground’ also nods towards the surreal by turning its holiday destinations such as Las Vegas and San Francisco into funfair attractions. The original decision to bring the two Read full story › Source: The Drum...
Read MoreBy Jennifer Risi For local media, the writing has been on the wall for quite some time. There’s plenty of pain across the media landscape – culture website The Outline laid off all its remaining staff writers just last week – but it’s perhaps most acute for journalists close to home. The legendary Village Voice – an institution among New York journalists – shuttered just two weeks ago. This followed the end of the New York Daily News as we know it just months before, while elsewhere in the U.S. the Sacramento Bee and San Antonio Express-News were just two among many local Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Chinese digital advertising agency Hylink has opened a subsidiary business that aims to cater for brands targeting outbound tourists. Hylink Travel will aim to offer travel brands and destination marketing organisations the ability to target consumers through its digital offering. This subsidiary will offer travel brands and tourism organisations access to social media, influencer engagement, media buying, SEO, analytics and other services. Headquartered in Santa Monica, the company has been retained by Brand USA, San Francisco Travel Association, and Hawaiian Airlines to execute digital campaigns across various platforms, it revealed. “Not only do we see tremendous market opportunity in the Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Paris-based marketing consultancy Capgemini has launched a new global innovation business line called Capgemini Invent. The new offering has been focused on helping business leaders build their companies towards their future. It combines assets from Capgemini Consulting, as well as staffers from its technology and data science disciplines. Recent acquisitions, including innovation consultancy Fahrenheit 212, customer engagement firm Liquidhub, and design houses Idean, Adaptive Lab and Backelite have all been folded into Capgemini Invent. The new business line has been made up of over 6,000 staffers worldwide, situated in more than 30 offices and 10 creative studios. Paul Hermelin, chairman and Read full story › Source: The Drum...
Read MoreBy John Glenday The BBC is to adopt a quality over quantity strategy for the ever-increasing sprawl of its online presence, after calculating that 90% of its audience can be accounted for on just six of a multitude of web platforms. Refocusing its energies on the core services of Children’s, iPlayer, News, Sport, and Weather, together with education resource Bitesize and an audio and music app called Sounds – successor to iPlayer Radio, the organisation believes it can better compete with global competitors. Any content lying outwith these central pillars is likely to be pruned ‘over time’ Read full story › Source: The Drum...
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