Posts made in September, 2018

on Sep 11, 2018

By John Glenday Amazon might be best known for its retail empire but has been quietly building its wholesale office supplies business into a global operation, generating $10bn in annual sales. Proving that it can turn almost anything it touches into gold Amazon Business is now employed by over half of Britain’s top 100 companies who rely on it for everything from laptops, printer paper and toner to tea and coffee. In return companies are able to streamline their complex purchase needs through a single supplier, reducing the complexity of procurement and thus saving time and money. Filling in Business Insider on the secrets Read full story › Source: The Drum...

on Sep 11, 2018

By John Glenday Nintendo has dominated an analysis of video game television advertising spend through August with an estimated budget of $6.2m for the month, up on the $5.8m spent in July, to sail past Sony’s own marketing spend which was dedicated to a new PlayStation Spiderman title. This increase was sufficient for Nintendo to claim a 24.8% share of total spend, as it pumped serious firepower into promoting the launch of the popular Fortnite title on its Switch console, placing it well ahead of PlayStation’s 15.8% share. In third place FoxNet Games held tight with a Read full story › Source: The Drum...

on Sep 10, 2018

By Katie Deighton Welcome to The Drum Creative Works, supported by Workfront. As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. Show Read full story › Source: The Drum...

on Sep 10, 2018

By Danielle Long Jim Moser is to step down as chief executive officer of Clemenger Group New Zealand after ten years in the role to become chief executive of Clemenger Marketing Services. The change will see Moser responsible for all of Clemenger Group’s Australian companies, excluding Clemenger BBDO Melbourne and Sydney and CHE Proximity. He will be replaced by Jim Gall, the founder and chief executive of Redhanded Communications, a company that was acquired by Clemenger four years ago. Gall, who was previously chairman of Marketforce / OMD Western Australia, will move to Auckland to assume his new role from 1 November. Gall will be replaced Read full story › Source: The Drum...

on Sep 10, 2018

By John Glenday CBS chief executive Leslie Moonves has confirmed his resignation from the network he has led since 2006 following a growing tide of sexual assault and harassment allegations leveled against him. Moonves has relinquished his positions as chairman, chief executive and president of the broadcast network and media giant, handing over the reins to former chief operating officer Joe Ianiello on an interim basis while the search for a long-term successor takes place. Moonves has struggled to dismiss allegations of sexual assault and harassment levelled against him by multiple women, with the final straw coming on Sunday Read full story › Source: The Drum...