By Taruka Srivastav Saatchi & Saatchi Wellness London in association with charity Fertility Network, is demanding fair access to IVF fertility treatment. The campaign titled #Scream4IVF is urging public, influencers and celebrities to voice their opinion about the same. The campaign features the screaming faces of patients who have been affected by infertility. It was photographed and filmed by Andy Lo Po through Wyatt-Clarke and Jones. The campaign aims to create the world’s longest scream for IVF, to be played at a rally outside Parliament on Wednesday October 10th. The campaign will run for six weeks and will help Fertility Network to collect 100,000 signatures in Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Virgin Mobile breaks the myth about Bigfoot ( a hairy, upright-walking, ape-like being who reportedly dwells in the wilderness and leaves behind large footprints) in its latest campaign. The campaign ‘Nothing Hidden’ conceptualised by Publicis Dublin and directed by Sweetshop’s director Tore Frandsen begins with people gasping and acting afraid and then it is revealed that it was because of the Bigfoot. However, to everyone’s surprise, Bigfoot greets everyone in a friendly manner and reveals that he doesn’t want to stay hidden anymore. The film was shot in Ireland on a set. As to how Bigfoot’s unique look was created for the campaign, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Spotify will host its ‘Sound Up’ Bootcamp in London in November and has called for woman of colour to apply to its week-long residential workshop. The bootcamp is being conducted in the UK following a good stint in US earlier this year. As part of the workshops, podcasters will get a chance to learn the craft of podcasting, receive mentoring and advice, and guidance from podcast industry experts. The applicants will need to log on to bit.ly/soundupuk and outline their podcast idea before 31 August. All applications will be reviewed by Spotify’s in-house podcast team to select 10 final attendees to attend Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The controversy surrounding Nike’s latest campaign featuring ex–NFL player Colin Kaepernick has powered Nike sales to to grow by 31%. According to San Francisco–based Edison Trends, post an initial decrease in sales, Nike’s NKE, -0.12% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017. In a statement the research company said: “Following Nike’s Monday afternoon debut of the latest iteration of their ‘Just Do It’ campaign, featuring Colin Kaepernick, fan discontent and boycott threats have grabbed headlines – and even Read full story › Source: The Drum...
Read MoreBy The Drum Fortune Cookie founder and vice chairman of Unicef UK, Justin Cooke talks to Tom Ollerton on The Shiny New Object Podcast about the latest digital innovations to peak his interest. This series talks about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast. Each episode will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum’s SoundCloud page. Tom Ollerton is a consultant in the field Read full story › Source: The Drum...
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