Posts made in September, 2018

on Sep 6, 2018

By John Glenday Burberry is to cease its controversial practice of incinerating unsold goods with immediate effect while also pledging to phase out the use of real fur. The new ethical approach follows a backlash after the fashion giant was found to have destroyed £28.6m worth of unsold stock in 2017, including clothes accessories and perfume, in order to protect the image of its brand. Burberry justified incinerating its unwanted goods on the grounds that they could be stolen or sold on at discounted rates, arguing that the figures had also been skewed by the one-off disposal of £10m worth of perfume demanded Read full story › Source: The Drum...

on Sep 6, 2018

By Timothy Armoo There’s been recent outcry over a collaboration between Johnson&Johnson and Instagram influencer Scarlett Dixon. A Listerine placement ad which seemed, in short, excessive. The instagram post showed Scarlett sitting on a bed surrounded by heart shaped balloons and draped in a blanket. An abundance of strawberries and ‘pancakes’ (in actual fact they were tortilla wraps) were placed beside her – the Listerine in question was on the bedside table. The whole post was seen as a perfect example of how artificial the world of influencer marketing has become. My opinion on the matter is relatively Read full story › Source: The Drum...

on Sep 5, 2018

By Michael Feeley More than 40 top creatives have each designed a flag in tribute to the Bankside area of London. The flags will be exhibited later this month at London Design Festival 2018. The Bankside area has always been slightly removed from the mainstream of London life – from the Banksyde of Shakespeare’s day, a brothel-filled ‘pleasure quarter’, to today’s creative business warrens nestled in streets near the Tate Modern. NB chose to weave the area’s unique spirit into a vibrant, rebellious flag design that invokes ‘London’s Other Side’ and invited other creatives to do the same. The exhibition is the first outing Read full story › Source: The Drum...

on Sep 5, 2018

By John Glenday The Getty family have revealed their intent to purchase a majority stake in Getty Images from The Carlyle Group, bringing a decade-long spell under private equity control to a close. Including a significant debt pile, the deal reportedly values Getty at less than $3bn, below the $3.3bn valuation made by Carlyle when it bought its own majority stake of just over 50% from another private equity firm, Hellman & Friedman, six years ago. Under the terms of the deal, the Getty family will purchase Carlyle’s equity stake for $250m in cash while rolling over around $2.35bn Read full story › Source: The Drum...

on Sep 5, 2018

‘Make an exotic sandwich’; ‘try to cry as many tears as possible into an egg cup’; ‘do something that looks impressive backwards, in an hour’ – these are just some of the challenges asked of comedians on Taskmaster, Dave’s original game show with a twist. The premise is simple: get five comedians together, give them points based on their abilities to complete a number of bizarre trials, and dissect their efforts in front of a live studio audience. Now in its seventh series, the show was devised by Alex Horne who is also responsible for dreaming up the torturous challenges that Read full story › Source: The Drum...