Posts made in September, 2018

on Sep 4, 2018

By John Glenday The Advertising Standards Authority is playing its part in a broader clampdown on shady practices in the secondary ticket market by forcing Viagogo to remove ‘misleading pricing information’ from its website. Viagogo will now clearly display the full costs to consumers by including both VAT and a compulsory booking fee in a single upfront price in order to escape a range of sanctions imposed upon it – including being blocked by search engines such as Google and Bing. In a statement the ASA wrote: “The ASA can confirm it is now satisfied that Viagogo’s pricing information follows the Read full story › Source: The Drum...

on Sep 4, 2018

By Cameron Clarke WPP’s new era gets underway publicly today as Mark Read faces investors for the first time as chief executive. A day after taking the helm at the world’s biggest marcomms group, Read will reflect on its latest trading update and share his outlook for its future. The Drum will be bringing you real-time updates from the meeting in our live blog below from 9.30am UK time. Please join us then. Live Blog WPP results and Mark Read unveiling Read full story › Source: The Drum...

on Sep 4, 2018

By John Glenday Sportswear brand Nike has risked incurring the Twitter wrath of US president Donald Trump after it selected Colin Kaepernick as one of 30 faces to mark its 30th anniversary celebration of the ‘Just Do It’ tagline from Wieden + Kennedy. Kaepernick is best known as the first NFL player to kneel during the pre-match national anthem as a protest against racism, a campaign initially shunned by brands fearful of being seen to take sides. Confirming the move Nike spokeswoman Sandra Carreon-John said: “Colin has been a Nike athlete since 2011. Colin is one of Read full story › Source: The Drum...

on Sep 3, 2018

By Katie Deighton Look up in almost any city on the planet and the relics of advertising from a forgotten age present themselves as ghost signs. These old murals that once advertised defunct brands from the first half of the 20th century are often hidden by architecture or faded beyond recognition, yet a recent interest in their contribution to city skylines has revived the notion that painting an advert directly onto a wall isn’t such a bad idea after all. Fast-forward to the urban hotspots of the 80s and 90s when the spray can was a weapon and city walls were a Read full story › Source: The Drum...

on Sep 3, 2018

By Katie Deighton Welcome to The Drum Creative Works, supported by Workfront. As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. Show Read full story › Source: The Drum...