By John Glenday STV and Virgin Media have come together in a four-year partnership deal which will see Virgin TV customers in Scotland receive fully regionalised versions of STV in HD. Glasgow, Edinburgh and Dundee will receive access to specific localised content with Virgin also making the STV Player available on its set top box with a commensurate pledge to boost its marketing activity for the STV brand and programming to make viewers aware of the enhanced services. Simon Pitts, CEO of STV, commented: “We’ll be giving our Virgin viewers two ‘firsts’, the launch of STV Player and the Read full story › Source: The Drum...
Read MoreBy Staff Writer Not on the High Street’s leader of all things creative, Penny Parnell talks to Tom Ollerton on the Shiny New Object Podcast on the latest ideas in innovation, how she came by such a unique job title and how the company works creatively. This series talks about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast. Each episode will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the Read full story › Source: The Drum...
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