By John Glenday BT has turned to American payment processing provider Worldpay in its search for a new chief executive officer with the appointment of co-chief chief executive Philip Jansen to the role. Jansen will succeed incumbent Gavin Patterson and is unlikely to enjoy much of a honeymoon period, with a mounting to-do list dominated by the fading fortunes of the telecoms giant. BT has recently been rocked by a £500m accounting scandal, a pensions deficit and accusations that it has under invested in its core broadband network. The cumulative nature of these failings ultimately forced Patterson Read full story › Source: The Drum...
Read MoreBy Imogen Watson Continuing The Drum’s belief that marketing can change the world, Dan Willis, founder of Why Digital, and Dorset Mind held a spin-off Do It Day event in Bournemouth that encouraged the creative and marketing industries to make a real difference to improve mental health issues among kids. Here’s what happened. When The Drum first launched Do It Day in 2015, it did so on the premise that it would help the marketing industry to step away from the high pace nature of the day-to-day in the industry and see what purposeful difference it could make in a single Read full story › Source: The Drum...
Read MoreBy John Glenday The Digital, Culture, Media and Sport select committee of the UK parliament has published its long-awaited report investigating transparency, equality and pay at the BBC. MP’s didn’t hold back when they accused the broadcaster of having ‘failed’ in its obligations to offer equal pay and opportunities to all staff, finding that women continued to receive ‘far less’ in remuneration than their male peers. Committee chair Damian Collins MP said: “The BBC acts as a beacon in public life. As an employer, it has an even higher level of duty than others to advance equality of opportunity – Read full story › Source: The Drum...
Read MoreBy Michael Feeley Leeds based creative marketing agency Brass has expanded its PR team with four new hires, following a spate of new business wins. Collectively bringing more than 20 years of PR experience, Kiran Watson has joined as an account director, Danielle Stott as an account manager and Jenny Marston and Cathy Skelton as account executives. Lucy Baird, Head of PR, said: “This latest influx of new business wins has given our flourishing PR client portfolio at Brass an additional boost and we’re thrilled to be working with these four brands as they each embark on pivotal campaigns. “Brass has experienced exceptional growth this Read full story › Source: The Drum...
Read MoreBy The Drum As technology gets smaller and continues to evolve, storytellers in the industry must learn to adapt their craft to suit the smaller screen. Creating video with mobile in mind should be essential at this point in the digital era, but you’d be surprised how few marketers adopt this as their main marketing strategy. If you’re considering re-evaluating your strategy or you want to prioritise mobile video, head to The Drum’s webinar held in partnership with Spredfast, to find out what opportunities are available for marketers in mobile and how they get gain a maximum impact on the platform. Video is Read full story › Source: The Drum...
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