By John Glenday The #MeToo movement which has done so much to expose sexual harassment and abuse of staff shows no sign of slowing down amid reports that a ‘leading businessman’ has been granted an injunction against The Telegraph to prevent it from reporting alleged misconduct. As a result of the legal block the paper is unable to discuss the case in detail but that hasn’t prevented it from skirting round the edges, claiming that its story “would be sure to reignite the #MeToo movement against the mistreatment of women, minorities and others by powerful employers”. Over the past Read full story › Source: The Drum...
Read MoreBy Erik Saelens On the face of it, becoming a great employer brand isn’t that difficult. But for the snag, of course, which is that you will have to bring everything into play fast and keep it alive continuously, because, well, millennial talent is somewhat impatient. Money isn’t everything Given the current economic upswing, it’s hard enough to find the people you need to fill the vacancies, let alone the most talented. More than ever, it’s more than just a matter of throwing money at potential talent or rising stars who work for the competition. We went through a similar spell in the nineties, but back Read full story › Source: The Drum...
Read MoreBy Shawn Lim As Philip Morris International (PMI) continues on its mission to provide better choices to people who smoke, it faces a major roadblock in Asia Pacific countries that have banned electronic cigarettes (e-cigarettes). While South Korea and Japan are its biggest markets for e-cigarettes in APAC, governments in South East Asian countries like Singapore, Thailand, Hong Kong have banned the use of these handheld electronic devices, with Malaysia looking to go down the same path. Despite these restrictions, PMI remains hopeful that its e-cigarettes project, named Iqos, a branded Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has been hit by the sudden departure of Oculus co-founder Brendan Iribe just weeks after Instagram co-founders Kevin Systrom and Mike Kriege headed out the door and months after WhatsApp co-founder Jan Koum elected to leave. In a resignation post on Facebook, Iribe wrote: “Now is when we get to pioneer the foundation of the next great computing platform and medium – this is our time to be pushing the state-of-the-art onward and upward. “Every part of VR and AR needs to improve, especially the hardware and core technology, and Oculus has the Read full story › Source: The Drum...
Read MoreBy Alex Sibille In a continuing series, The Future Factory delves into some of the most interesting agencies to unpick their unique growth journey. This week Alex Sibille, founder of The Future Factory interviews Tom Wood, founder & managing partner of Foolproof – the digital product and service design studio focused on better representing the end user in the design process. At 16 years old Foolproof has made acquisitions, been acquired and expanded internationally. Here is Tom’s take on the challenges other agencies may face as they head down a similar path. Tom Wood, founder & managing partner of Read full story › Source: The Drum...
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