Posts made in October, 2018

on Oct 22, 2018

By John Glenday Publicis Groupe is to significantly expand the resources of Xebia France after revealing its plans to purchase IT consultancy provider Xebia France for an undisclosed sum, significantly boosting its digital service within its home market. Xebia specialises in data, web, the cloud, software and mobility serving a broad client base which reaches down from industrial giants such as Air France, Axa and BNP Paribas to startups such as BlaBla Car, Early Birds and ManoMano. Agathe Bousquet, president of Publicis Groupe in France, commented: “Publicis.Sapient is experiencing significant growth since we asserted our offer and gathered all our experts Read full story › Source: The Drum...

on Oct 22, 2018

By Sam Bradley With its pivot from publisher to media platform, has 80-year-old kids’ comic The Beano future-proofed itself for the next 80 years? For eight decades, the pages and panels of The Beano have delighted and entertained kids across Britain. The weekly comic book celebrates the rebelliousness, mischief-making and cheekiness of childhood, standing out against rivals on the newsstand with a mob of beloved characters like Dennis the Menace (no relation to the US comic which shares the same name and birthday) – a wild-haired nightmare child and patron saint of class clowns the world over – and catapult-wielding disturber of the peace Minnie Read full story › Source: The Drum...

on Oct 20, 2018

By Taruka Srivastav Manchester United has joined forces with denim brand True Religion to unveil club branded denim clothing. As part of the partnership, the collection will feature jeans, shirts and jackets, including a limited-edition denim jacket embroidered with the club’s crest. True Religion will roll out men’s & women’s co-branded clothing on sale beginning 26 October in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.com. Manchester United’s group managing director, Richard Arnold, said: “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. “The range we have collaborated on includes Read full story › Source: The Drum...

on Oct 20, 2018

By Taruka Srivastav Discount supermarket Lidl Ireland has begun a print campaign to encourage participation and media coverage for women’s sport by 2020. The campaign titled #20×20 aims to encourage a 20% increase in attendance, participation and media coverage of women’s sport in the next two years. The print ad published in The Independent features a dummy page and at the bottom it is mentioned that “This is not a mistake. this page should be filled with the incredible achievements of women in sport. By 2020 it will.” According to Lidl, it has already invested around 3.5m Euros into encouraging sports women. Read full story › Source: The Drum...

on Oct 19, 2018

By Andrew Blustein The NBA is back, and Foot Locker and Nike are celebrating with a new type of mobile pop-up shop. ‘House of Hoops’ by Foot Locker will appear around the country during key basketball moments. The first one showed up yesterday (18 October) in Los Angeles for LeBron James’ first game with the Lakers. “We are excited to partner with Foot Locker on the House of Hoops Courtside experience,” said Brian Zappitello, general manager of Nike Basketball North America. “House of Hoops has been integral in how we reshape retail for the young basketball-obsessed athletes across North America and continues to make Read full story › Source: The Drum...