Posts made in December, 2018

on Dec 14, 2018

By Stefano Maggi Almost every day we hear talk about voice technology; especially so here in Italy, given that Amazon has just introduced Alexa to this market. Those involved in the worlds of media and communication have been hearing talk of this technology for some time, of course, while the arrival of new devices has stimulated the curiosity of non-professionals around the world, too. Yet it’s important to bear in mind, what with all the hype, that these new platforms are still at an embryonic phase. We could compare them, for instance, to Facebook back at the end of 2006: rich in potential, freely accessible, Read full story › Source: The Drum...

on Dec 13, 2018

By Charlotte McEleny Zalora has confirmed that it has dropped some roles from its Singapore marketing team as part of a restructuring. The e-commerce brand says it’s not reduced headcount overall but has undertaken a restructuring to allow for a more regional arrangement. In a statement, it said: “Throughout 2018 Zalora’s total workforce and sales have grown significantly compared to 2017. Whilst we continue to invest in people across the board, we went through a restructuring exercise that affected some of our marketing team’s sub-departments in our Singapore office. Strong investments have been made and continue being made in our Singapore office. Read full story › Source: The Drum...

on Dec 13, 2018

By Taruka Srivastav Australian audio specialist agency Eardrum has unveiled an audio cryptic Christmas card for its clients. The card is made up entirely from vocal sounds by beatboxer Tom Thum, who is inviting creatives to uncover the message. The track when played backwards informs that Eardrum is currently recruiting. The message has already generated interest from Australians and Eardrum is inviting more creatives to participate. According to Eardrum’s founder, Ralph van Dijk, the message serves three purposes that is Christmas greeting, recruitment ad and first round interview. He added: “What we liked about the idea, besides harking back to the hidden messages in records, is that Read full story › Source: The Drum...

on Dec 13, 2018

By The Drum Reporters For Mark Read’s WPP recovery plan to succeed, he will need to unite two parties behind his vision – the company’s shareholders and its staff. Since his strategy involves laying off some 3,500 of the latter, that task will be a formidable one. A 4% boost to WPP’s share price in the wake of Read addressing investors this week suggests he’s got the backing of the market – for now. But within WPP’s own walls, the plan to turn the holding company into a ‘creative transformation’ business has met with a more restrained reception. “We were relieved,” says one ad Read full story › Source: The Drum...

on Dec 12, 2018

By John Glenday Broadcaster Sky has announced that 2019 will be the final year in which it associates itself with cycling after deciding to seek a new owner and backer for Team Sky as it prioritises its fight against ocean plastic. Since first becoming involved with the sport in 2008, in association with British Cycling, Sky claims to have inspired nearly 2 million people to regularly get on their bikes as well as achieving medal success during three Olympic Games. Sky itself is in the throes of change after Comcast agreed terms to a mammoth £30bn takeover Read full story › Source: The Drum...