Posts made in December, 2018

on Dec 10, 2018

By Danielle Gibson The Drum Awards is launching its call for entries for 2019. The first eight competitions are already open to enter and you can get an early bird discount if you submit before 19 December. Award-winning work takes time and consideration — and the best-of-the-best from your agency, brand or company could be earning well-deserved accolades and trophies. Here are eight examples of those who have wowed and amazed The Drum Awards judging panel of industry experts in 2018. Campaign: The Launch of Samsung Quickdrive: Agency: Taylor Herring Ltd Client: Samsung The Drum Marketing Awards Last November, Taylor Herring and Samsung launched Read full story › Source: The Drum...

on Dec 10, 2018

By Danielle Long Google and Facebook will face greater regulation in Australia following a report by the Australian Competition and Consumer Commission (ACCC). The preliminary report by the nation’s competition watchdog raised concerns about the market power of the two media and technology giants including the companies impact on Australian businesses, particularly, their ability to monetise content. It also outlined concerns about the extent that consumers data is collected and used by companies to target advertising. To address these concerns the report proposes a number of recommendations including a “new or existing regulatory authority be given the task of Read full story › Source: The Drum...

on Dec 10, 2018

By Shawn Lim In the eight years since AppNexus and Microsoft formed a partnership, the programmatic landscape has evolved dramatically. Starting from when the industry was in a hypergrowth phase to considered advertising’s Wild West, where concerns around low-quality inventory, transparency, and scale were pervasive. Even though there have been many changes in the industry since then, with AppNexus now acquired by AT&T and being part Xandr, many of those earlier concerns are still relevant. To future-proof itself against ad fraud, Microsoft became one of the first premium publishers to test the programmatic Read full story › Source: The Drum...

on Dec 8, 2018

By Taruka Srivastav Visa has bolstered its football portfolio by partnering with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament. According to a statement, Visa aims to strategically position itself at the center of football and these events will further exemplify the unique experiences to fans across the globe. Visa will collaborate with UEFA for the 2021 Women’s European Championships in the United Kingdom and the annual Women’s Champions League beginning in 2019. Meanwhile, as sponsor of CAF, Visa will be the payment service provider at all the venues and Read full story › Source: The Drum...

on Dec 8, 2018

By Taruka Srivastav Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: ‘Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals activation with Ariana Grande clearly shows the opportunity to augment Out Of Home with mixed reality experiences. Landmrk are very excited to be powering this unique interaction with fans across North America.” Read full story › Source: The Drum...