Posts made in December, 2018

on Dec 8, 2018

By Taruka Srivastav Foot Locker and Adidas have partnered to unveil the Asterisk Collective featuring ambassadors like musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker. As part of the collection, every ambassador will showcase their creativity with the launch of Adidas Originals Tresc Run sneakers. This will see Kid Cudi provide the opportunity for kids to experience the healing powers that creativity can have, through outlets like music, art and design while Raury will bring music to communities to promote self-wellness, like hosting co-creating surprise outdoor concerts that benefit local communities. Meanwhile, Patrick Mahomes will aim to inspire Read full story › Source: The Drum...

on Dec 8, 2018

By Taruka Srivastav Sports streaming platform DAZN has published a full page ad in USA Today to invite US president Donald Trump and Mexican president López Obrador for Canelo vs. Rocky at Madison Square Garden on December 15. DAZN is urging Trump to welcome and host Obrador and has also offered two ringside seats for the match. The letter further states no sitting president has ever attended a prize fight and that Trump would be the first one. The fight will be available for free for all the new DAZN subscribers. Meanwhile, DAZN is still awaiting response from Trump. An excerpt from the letter read: Dear Read full story › Source: The Drum...

on Dec 7, 2018

By Andrew Blustein The Ellen DeGeneres Show and Spotify have teamed for a long-term, reciprocal content partnership deal. This is the first such digital content deal from Spotify, where it’s allowing a partner to develop a content hub. The music-streaming service has created an Ellen Show hub that will live on the platform, which DeGeneres will curate. “It’s long been important for us to engage audiences everywhere they are across all platforms,” said Ellen Show executive producer Ed Glavin. “The opportunity to build out a first-ever Ellen [Show] hub on Spotify provides another way to allow millions of fans to connect with Ellen Read full story › Source: The Drum...

on Dec 7, 2018

By Imogen Watson With support from Spotify, Facebook and Sony Music, the national youth homelessness charity, Depaul UK is using the power of playlists to tell unheard stories of youth homelessness. In a country where luxury flats stand empty, it is estimated that there are 80,000 homeless youths desperately living on the street. Yet, many people don’t realize the extent of this street homelessness. Partnering with Publicis London, Depaul UK aims to raise awareness of young people experiencing homelessness by using Spotify playlists to tell their stories. ‘Playlists Against Homelessness’ targets the 16-to-25 age group to reframe how Read full story › Source: The Drum...

on Dec 7, 2018

By Imogen Watson Westminster City Council and LGBT Foundation are partnering to ensure that everyone gets home safe from Soho (in London’s West End) this festive season. The campaign, which is supported by Smirnoff, has enlisted a team of specially trained volunteers who will be out on the streets of Soho handing out water or guiding people towards medical attention. The ‘Soho Angels’ will be trained to spot those most vulnerable on this nighttime safety initiative. It is particularly focused on the LGBTQ+ community, who are often targeted for their sexual orientation. ‘End the night right’ is Read full story › Source: The Drum...