Posts made in January, 2019

on Jan 18, 2019

By John Glenday Facebook has moved to purge hundreds of pages found to be linked with a Kremlin-backed news website, as it redoubles efforts to clear its name as a mouthpiece for foreign propaganda. The content in question was found to have breached Facebook policy by misleading readers and had been authored by Sputnik, a Kremlin-owned media brand which has regional editorial offices around the world including London, Edinburgh and Washington. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, explained: “Despite the misrepresentations of their identities, we found that these pages and accounts were linked to employees of Read full story › Source: The Drum...

on Jan 18, 2019

By Jennifer Faull Arla is the latest advertiser to bring media and creative capabilities in-house. But, somewhat paradoxically, in the same week as the plan was revealed the brand inked a contract with Accenture Interactive and Karmarama to make it its lead global digital and creative agency. Here’s how it will work. The internal outfit, dubbed ‘The Barn’ was first established late last year and is based close to Arla’s head office in the Danish town of Sønderhøj. It is currently staffed with 18 people covering three departments; media, creative development and technology. Half of the crew have come from existing data and marketing roles Read full story › Source: The Drum...

on Jan 18, 2019

By Shawn Lim India’s new foreign direct investment (FDI) restrictions on e-commerce in the country are set to impact both foreign and local brands. The new FDI restrictions, which will come into effect from February 1, states that “An entity having equity participation by e-commerce marketplace entity or its group companies or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity.” This means that investment plans by Amazon and Walmart-owned Flipkart could be delayed or derailed as the Indian government seeks Read full story › Source: The Drum...

on Jan 17, 2019

By Rebecca Stewart ​Following pressure from advertisers, Instagram declared war on fake followers at the end of last year, but fresh data from social measurement company Points North Group indicates it’s had little impact on some of the platform’s “worst offenders”. Just two months ago, Instagram detailed plans to clamp down on any third-party apps that helped creators attain “inauthentic” followers that might make their profile a more attractive buy for adveritsers. It promised to use AI to remove existing fake followers and engagement from accounts that had used such services to boost their popularity. However, Points North data has suggested that accounts Read full story › Source: The Drum...

on Jan 17, 2019

By Jennifer Faull Last July, ITV chief executive Carolyn McCall reveal her ‘More than TV’ strategy to the city. Six months later, new creative agency in tow, and the broadcaster has released the marketing campaign it hopes will convince 15 million so-called ‘lite viewers’ to tune in more often. Uncommon – the agency run by former Grey London trio Nils Leonard, Lucy Jameson and Natalie Graeme – won the coveted brand revival brief for ITV last April, becoming the shop’s biggest client. Uncommon got to work alongside ITV Creative, the producer broadcaster’s in-house creative agency, and ITV Marketing to review the brand and Read full story › Source: The Drum...