By Tobias Wilson I had a bit of a moment yesterday… I was having coffee with Jack Lim from One Championship, who’s just upgraded his hip and, in turn, spent five weeks at home being a dad and husband. Then I met with Dan Robins, APAC head of data and programmatic at Spotify, who has two months remaining of his six-month paternity leave (go Spotify!) and is just about to take a campervan from Sydney to Perth with his young family. The two chats made me reminisce about my two-week paternity leave (five times the norm in SG, thank you APD!), that Read full story › Source: The Drum...
Read MoreBy Imogen Watson In order to find the world’s top marketer, the World Federation of Advertisers (WFA) has partnered with The Drum for the Global Marketer of the Year award 2018. The shortlist for this year’s award features heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever. Votes are now open to the industry. The WFA caught up with Procter and Gamble’s (P&G) chief brand officer, Marc Pritchard. He spoke about the key events of the past Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singtel and Geneco have joined forces to offer Geneco electricity plans through Singtel Power, releasing a musical-style ad to promote the service. The roll-out of the Open Electricity Market across Singapore in November 2018 means that consumers will no longer have to buy electricity from one provider, SP Group, at a regulated tariff that is reviewed quarterly. It’s the first time new brands and competitive offerings have been allowed in the market. “With Singtel Power, we seek to provide greater value, choice, and flexibility to Singapore households,” said Yuen Kuan Moon, chief executive officer for Consumer Singapore at Singtel. Read full story › Source: The Drum...
Read MoreIn the Director's Chair: Matías Moltrasio on storytelling, creativity and creating a cinematic feel
By Charlotte McEleny The latest director to face The Drum’s questions in our Director’s Chair series is Landia director, Matías Moltrasio, who talks to the Drum about storytelling and making sure everyone is working in the same direction. Previously in the series, The Drum has quizzed Jamie Jay Johnson, Emmanuel Adjei, Henry Busby, Andrew Lang, Camille Marotte, Mea Dols de Jong, Klaus Obermeyer, Eli Roth, Mate Steinforth, Pamela Romanowsky, Traktor and Doug Liman. Who or what inspired you to be a Director? (or who are your creative heroes and Read full story › Source: The Drum...
Read MoreBy Dave Goodfellow On average, people in South East Asia are spending over an hour per day gaming whether that’s a quick game on the way to work or a dedicated session at home. By comparison, that’s more time spent each day on average than broadcast radio, online news or print media. Yet when it comes to gaming’s role in the media and marketing strategy, it rarely gets valued on the same level. Ads are nothing new to gaming and according to InMobi, “gaming apps consistently show the highest viewability and completion rates compared to other app categories”. So the reason Read full story › Source: The Drum...
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