By Danielle Gibson When promoting domestic appliances, like washing machines, it can prove difficult to stand out among a sea of white goods. That is why Taylor Herring decided to shake it up a bit with a campaign for Samsung that featured original research, a disruptive TV spot, a feature film, one of Britain’s greatest composers and a very smart washing machine. Samsung QuickDrive: Campaign Case Study from Taylor Herring on Vimeo. Ahead of the deadline for Read full story › Source: The Drum...
Read MoreBy John Glenday TBWA have promoted Cem Topçuoğlu to the position of president, international in reward for faithful service as president of TBWA/Central, and Eastern Europe, Middle East and Africa for the past four years. Topçuoğlu’s elevation will not affect the London office the company has said, but does impact Manchester/Ireland as well as a series of markets across Western Europe; including Finland, Italy, Spain and Sweden as these territories fall under the broadened remit. Reporting directly to TBWAWorldwide president and CEO Troy Ruhanen, Topçuoğlu has been given a chance to stretch his wings having proven his value to the agency Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Happy New Year and welcome to the future – again. The year ahead we can already see will be one in which politics will play an even more important role than it does usually with Congress in the US currently set for a drawn-out shutdown and the UK no closer to knowing where it will sit alongside the EU come March. And that’s before we mention the political situation with Russia, South Korea, and uncertainty over the strength of the Chinese economy too. Buckle up – it won’t be plain sailing over the next few months/years. Then there’s the marketing services sector. Boy Read full story › Source: The Drum...
Read MoreBy Danielle Long PepsiCo China is hoping to inspire Chinese consumers to reach for the stars in a space-themed online film to celebrate Chinese New Year. The seven-minute film tells the story of three astronauts preparing for their first space mission while showcasing the challenges and fears for them and their families as they prepare for their uncertain voyage. The film celebrates China’s burgeoning space program and was timed to coincide with China’s historic landing of a space probe onto the far side of the moon, this month. The ad aims to stir Chinese people’s pride in their space program as well as celebrating China’s progress Read full story › Source: The Drum...
Read MoreBy Richard Hartell Wireless technology has become as essential to our daily existence as oxygen. But unlike oxygen, wireless gets upgraded every so often. The next big upgrade is 5G – as evidenced by its sheer ubiquity at CES this year. However, 5G is not just 4G+1, but instead will deliver exponentially faster connections and the ability to handle much greater data volume across millions of devices all with near-instant responsiveness. Many say that 5G will be the key ingredient in the 4th Industrial Revolution, making it as important as steam, electricity, and the microchip were in transforming our lives. 5G’s main impact will be Read full story › Source: The Drum...
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