By Danielle Long The number of paid memberships on China’s online video platforms is set to pass 300 million in 2019, up from 230 million at the end of last year, according to new research. A report by Chinese consulting firm Entgroup, ‘Observations on the 2018 China Paid Video Market’, has revealed that paid subscriptions to online video platforms have grown at a compound rate of 119% over the last three years. The increase has proven to be much faster than the growth of overall Chinese internet users which grew at just 6.28% over the same period. The report suggests the meteoric growth will continue Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Marketing Awards are celebrating over 10 years of recognising the best marketers and campaigns in the industry. As part of The Drum, winning one of these awards would guarantee you a huge profile as we’ll shout out about your amazing work. Chairing the all-star judging panel is Phillipa Snare, Facebook’s EMEA head of global business marketing. This year’s judges includes the likes of Just Giving, Birds Eye, Stylist, Daily Mail, ZPG, Yo Sushi, Volkswagen, Microsoft, Mastercard and Sky. “Work that is underpinned by a clear-sighted approach and combines strategic and executional creativity will always stand out to Read full story › Source: The Drum...
Read MoreBy Shawn Lim Integral Ad Science (IAS) and its South East Asia (SEA) managing director Niall Hogan have parted ways after over six years with the business, in two markets. Hogan is understood to be leaving to spend more time with his family, The Drum has learned. Hogan, who is currently on gardening leave, was the first hire by IAS outside the United States and was initially responsible for growing its adtech business to the UK and EMEA markets. After four years as IAS’ UK managing director, Hogan relocated to Singapore in 2017 to focus on SEA for the company. In his time in Read full story › Source: The Drum...
Read MoreIn the Director’s Chair: Tom Shankland on learning from actors & unhealthy obsessions with Roman emperors
By Charlotte McEleny The latest director to answer The Drum’s questions in our Director’s Chair series is Tom Shankland, who is represented by Great Guns for branded content. Having worked on TV shows such as Les Misérables and House of Cards, Shankland talks to the Drum about being inspired by actors and why the original Tango ad is still the best ad. Previously in the series, The Drum has quizzed Matías Moltrasio, Jamie Jay Johnson, Emmanuel Adjei, Henry Busby, Andrew Lang, Camille Marotte, Mea Dols de Jong, Klaus Obermeyer, Eli Roth, <a target=_blank Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the Th_nk Live managing director, Amanda Follit. What was your first ever job? I was 15 and worked in the local ice cream parlour on the seafront at weekends and school holidays for £1 an hour. Which industry buzzword annoys you most? At the moment it’s “Dev Read full story › Source: The Drum...
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