Posts made in February, 2019

on Feb 6, 2019

By Alex Tait We started the Coalition for Reform in Political Advertising in May last year by suggesting a series of changes we felt were uncontentious, yet would have a big impact in restoring trust in political advertising. The four-point-plan we outlined was: Legislate so that all paid-for political adverts can be viewed by the public. Give an existing body the power to regulate political advertising content, or create a new one to do so. Require all factual claims used in political adverts to be pre-cleared. Introduce compulsory watermarks to show the origin of online adverts. Since launch, there have been some important milestones in Read full story › Source: The Drum...

on Feb 6, 2019

By Sam Bradley BBDO New York’s David Lubars and Greg Hahn, along with Sean Bryan and Eric Silver of McCann New York, have been named the most award-winning chief creative officers of 2018 in The Big Won rankings. The annual study analyses data from the world’s major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine the most successful companies and creatives in advertising. The research encompasses 3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors. This week, we are revealing the most award-winning <a target=_blank href="https://www.thedrum.com/news/2019/02/04/the-big-won-rankings-find-out-which-creative-agencies-won-the-most-awards-2018" Read full story › Source: The Drum...

on Feb 6, 2019

By Rebecca Stewart Sainsbury’s clothing line Tu has unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze. Created by Portas, the ‘All Boobs Welcome’ campaign is part of Tu’s wider ‘Be You’ initiative. At its heart sits a video shot by women that sees a host of real, diverse women wearing in only their bras describe what they call their boobs. ‘Knockers’, ‘fried eggs’, ‘crumb catchers’, ‘saggy and baggy’ and – perhaps most curiously – ‘Ant and Dec’ are among the responses. The endline being that no Read full story › Source: The Drum...

on Feb 5, 2019

By Sam Bradley DDB Chicago’s ‘Exclusive the Rainbow’ Super Bowl campaign for Skittles has been revealed has the most-awarded creative of 2018 in The Big Won rankings. The rankings, exclusively published by The Drum, show the most awarded campaigns and clients of the last year. The annual study analyses data from the world’s major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine the most successful companies and creatives in advertising. The research encompasses 3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors. Throughout this week, Read full story › Source: The Drum...

on Feb 5, 2019

By Chris Ambidge It’s almost a punchline: a politician asking a room full of advertising execs to ‘trust’ him. But that’s precisely what Labour’s deputy leader Tom Watson did last week. Citing the inclusion of refined sugar in our foods and drinks as a major contributor to the UK public health crisis, Watson called on the ad industry to stop using cartoon characters on sugary food and drink packaging. In his Advertising Association speech, he sugar-shamed Frosties, Nesquik and Coco Pops, calling them (in a snappy strapline of his own): “billboards on tabletops aimed at tiny tots.” Throwing down the gauntlet, he stated that Read full story › Source: The Drum...