Posts made in February, 2019

on Feb 5, 2019

By Danielle Long Alibaba Pictures, the e-commerce giant’s film division, has inked a deal with STX Entertainment to screen the Peppa Pig film, ‘Peppa Celebrates Chinese New Year’ in US theatres. The deal follows a surge of interest in the film by Mandarin-speaking audiences in the US after the film trailer went viral. STXfilms chairman Adam Fogelson told Yahoo Finance, the company was approached by Alibaba to exclusively distribute the film in the US in time for Lunar New Year. The film, which is a co-production between Alibaba Pictures and Britain’s Entertainment One, will be released on 6 February across 32 markets in the Read full story › Source: The Drum...

on Feb 4, 2019

By Aaron Kwittken The lamest, lowest scoring game in Super Bowl history, combined with a crappy half-time show put even more pressure on the ads to score points, which many did. As a classically trained PR guy and brand strategist, I have a slightly different take on what makes for a good Super Bowl ad. I’m looking for humor and resonance and am really tired of brands trying to lean into social or political issues they have no permission to comment on. This year, less than a handful of the ads were serious, thankfully. And some were hybrid serious, like <a target=_blank Read full story › Source: The Drum...

on Feb 4, 2019

By Cameron Clarke BBDO New York was the most award-winning creative agency of 2018, The Drum’s Big Won rankings can reveal. The annual study analyses data from the world’s major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine advertising’s most successful companies and creatives. The research encompassed 3,607 pieces of work from devised by 1,721 agencies, 647 chief creative officers, 841 executive creative directors and 2,543 creative directors. Throughout this week, we will be revealing the most award-winning holding companies, networks, campaigns, countries and individuals from 2018. But we begin our Big Won Read full story › Source: The Drum...

on Feb 4, 2019

By Steve Chester While addressable TV has been talked about in certain industry circles for some time, it seems the wider marketing industry has yet to truly appreciate its potential. With new, head-turning channels and marketing approaches launching all the time, it can be easy to overlook the transformation other media channels have undergone, especially those around for a long time. For the past X months/year, ISBA has been working with its TV and AV Steering Group to fully understand this innovative advertising technology, get to grips with the opportunities it offers and get a heads up on what’s Read full story › Source: The Drum...

on Feb 2, 2019

By Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to MightyHive chief executive, Peter Kim. What was your first ever job? My summer job during high school and early college was a lifeguard and swim instructor. Which industry buzzword annoys you most? CTR. It is too often used as a misleading proxy of performance. Should be replaced Read full story › Source: The Drum...