By John McCarthy Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it comprising almost 60% of digital display spend in 2018 according to research from eMarketer. On top of partnering with Microsoft earlier this year to add its native formats to the likes of MSN, Outlook and Xbox properties, the company has also <a target=_blank Read full story › Source: The Drum...
Read MoreBy Shawn Lim JD.com and Rakuten have signed an agreement that will see JD.com’s drones and autonomous delivery robots utilized in Rakuten’s unmanned delivery solutions in Japan. The agreement will see Beijing-based JD.com combine its expertise in developing drones and autonomous delivery robots with Tokyo-based Rakuten’s expertise in drone delivery service operations in Japan, such as its dedicated shopping apps. The two e-commerce companies will also collaborate on Rakuten’s lineup of unmanned delivery services to suit a wide range of applications and situations. “We are delighted to begin this collaboration with JD.com, which boasts the most cutting-edge proprietary Read full story › Source: The Drum...
Read MoreBy John Glenday A putative merger between two of Britain’s big six supermarket giants has been thrown into doubt after the UK competition regulator declared that it had ‘extensive concerns’ about the tie-up. Sainsbury’s had been due to takeover its erstwhile rival Asda but a detailed investigation by the Competition and Markets Authority (CMA) has raised fears that this could undermine competition in stores, online and on petrol forecourts. In response the CMA is calling for the proposed tie-up to be binned or, at the very least, some form of divestment arrangement where both sides sell off Read full story › Source: The Drum...
Read MoreBy Debbie Morrison There’s a lot of talk about change in the media and marketing industry right now. Whatever you read, whoever you meet, whichever events you choose to attend, the only guaranteed constant is change. Change in your own market and right across the world. And the ways in which the world is changing are numerous. Changes to available media, consumer channels, and tech platforms, with new shifts happening almost every week. Changes to technology, data, and regulation; from the right to be forgotten to GDPR. And changes to the client-agency model, with more or less in-housing versus less or more outsourcing. The locus Read full story › Source: The Drum...
Read MoreJD.com to shed 10% of top management as Chinese companies continue to suffer from economic uncertainty
By Shawn Lim JD.com is set to retrench around 10% of its top management in China, a move similar to its competitors, as the country faces economic uncertainty. The retrenchment was announced at the company’s annual party, according to Chinese news website Sina Tech, which cited unnamed sources. JD.com currently has more than 100 senior executives. A report by China’s largest jobs website Zhaopin and Renmin University in January found the number of Internet and IT positions advertised in China dropped by 20% in the December quarter. The report found the drop was most significant in the Internet and online gaming Read full story › Source: The Drum...
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