By Danielle Long Skincare brand SK-II has continued its support of China’s young single women with a new film exploring marriage pressures. The online documentary, called Meet Me Halfway, follows three young single Chinese women as they reach out to their parents after years of avoiding them over fears of marriage pressure. The film explores the disconnect many young single Chinese women feel from their parents which have also resulted in many avoiding returning home for Chinese New Year. The film follows the women as they attempt to open up to their parents about their lives and the impact of the marriage pressure they Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Euan Jarvie, chief executive of Dentsu Aegis Network UK & Ireland days after the wider company announced favourable earnings. What was your first ever job? A TV buyer at Zenith Media way back when tie-dye was considered the height of cool. It was Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend. Hulu is launching its ‘Hulu Sellouts’ campaign with two 30-second national TV spots starring NBA superstars Joel Embiid and Damian Lillard. Created in partnership with new IPG agency Big Family Table, the campaign celebrates the “sellouts” in admitting that the brand paid athletes to tell people Hulu has live sports. In Portland star Lillard’s spot, we see the already tattooed player sitting in a tattoo parlor. He is preparing to get a tattoo stating “Hulu Read full story › Source: The Drum...
Read MoreBy Katie Deighton Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency. The New York shop will pull together a bespoke team together with specialists from across a number of other WPP agencies. WPP would not comment on which particular agencies it would be working with. However, a release noted expertise would be brought in to staff data intelligence, CRM, retail, the company’s website and ‘other key functions for the brand’. The agency team will begin work immediately from New York, where Read full story › Source: The Drum...
Read MoreBy Katie Deighton Amazon’s retreat from locating a headquarters in New York City’s Queens has been met with anger from many in the local business community. Yet the decision means the city’s marketing companies will be able to square up to tech platforms for a while longer. Yesterday (14 February) saw Amazon pull out of building a campus in Long Island City, Queens, just three months after it confirmed the location as the site of its second headquarters. The company said it will not reopen the search for HQ2 at this time. The tech giant, which was due to add more than 25,000 jobs to Read full story › Source: The Drum...
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