By Danielle Gibson There is still time for The Drum Mobile Awards entries and be judged by our panel of industry experts. Do apply for an extension. This year Google, IAB UK, Deloitte Digital, M&C Saatchi, Eurotunnel and Adsquare will grace the judging panel. James Chandler, chief marketing officer at IAB UK, would like to see beautifully and expertly written entries, something that someone has obviously spent time crafting. He said: “I’d also like to see something smart, if it’s an audio category for example – don’t write 500 words, let me hear them. “Go beyond the rational, functional results – make me Read full story › Source: The Drum...
Read MoreBy Imogen Watson Advertising Standards Authority (ASA) has banned a series of Imperial Tobacco‘s outdoor ads for suggesting smoking is safe and for appealing to under-18s. The British tobacco company was pulled up for three ads that promoted Rizla rolling papers – two outdoor ads and a Facebook post from October 2018. Of the outdoor posters, one featured two people dressed as a security safe, stood in front of a wall which has the word ‘safe’ graffitied on it. Next to the pair, the text reads ‘Fold. Tuck. Protect. All New Packaging. Never Settle.’ Another outdoor ad was pulled Read full story › Source: The Drum...
Read MoreBy Shawn Lim Advertising investment in India is set to reach an estimated Rs. 80,678 crores ($11bn) this year, which represents an estimated growth of 14%, or two times the country’s gross domestic product growth, for 2019. This is according to GroupM’s advertising expenditure (adex) 2019 forecast, which also found that India will be the third highest contributor to the incremental ad spends, only behind China and USA and the 10th fastest growing country for ad spends across the globe. The upcoming Cricket World Cup and general elections will see an increased 37% of incremental ad spends, which will Read full story › Source: The Drum...
Read MoreBy John McCarthy Digitas has appointed former Ogilvy UK strategy partner in the same role to power up the team’s mobile insights and bridge the product and technology teams. Whatley joins after seven years at Ogilvy, where he worked closely with clients like IBM, Land Rover, Converse and International Airlines Group, helping them make gains in the tech and social space. At Digitas, he will report into its freshly enlisted chief strategy officer Matthew Holt, who he worked alongside at Ogilvy. Whatley joins a senior team comprising chief executive Dani Bassil, his boss Matt Holt, creative chief Emma Read full story › Source: The Drum...
Read MoreBy Danielle Long Tencent has invested $150 million into Reddit, a move which has been met with criticism and protests about censorship concerns from the Chinese tech giant. The investment accounted for half of the web company’s $300 million Series D funding round which valued Reddit at $3bn. Tencent’s investment is the latest in its lengthy portfolio which also includes investments in Spotify, Epic Games, and Snap. Reddit users were quick to question the move as the site is currently blocked in China due to the country’s notorious censorship laws. To protest the move and express fears of free speech challenges on the site, Reddit users posted Read full story › Source: The Drum...
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