Posts made in March, 2019

on Mar 4, 2019

By Danielle Long Nike Korea is urging women to ‘Choose Phenomenal’ in an empowering campaign for International Women’s Day. The campaign, which was created by Wieden + Kennedy Tokyo, features Korean athletes and sportswomen, alongside celebrities, singers and K-Pop stars to highlight the local woman who has made their own choices in life. The ad aims to show how sports can empower women to be phenomenal every day and coincides with International Women’s Day on March 8. The campaign follows hot on the heels of Nike’s ‘Dream Crazier’ ad by Wieden + Kennedy Portland, which also aimed to empower women with a compilation of great Read full story › Source: The Drum...

on Mar 4, 2019

By Shawn Lim Bulla has reinvented the classic ice-cream tub to become a sandcastle maker in a bid to spread the message of waste prevention. As Australians produce three million tonnes of plastic each year and only 12% of that amount is recycled, the family-owned dairy brand has created a FunTub with the help of Publicis Worldwide, to reduce the number of plastic containers ending up as landfill. “The Bulla FunTub is what Bulla is all about – unfakeable family moments and great tasting ice-cream,” says Andrew Noisette, the head of marketing implementation at Bulla Family Dairy. “We’re proud of our 107-year heritage, but we still Read full story › Source: The Drum...

on Mar 3, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Cogent who helped create AEG’s latest TV ad. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Founded in 1886, AEG are global leaders in the manufacture of innovative appliances Read full story › Source: The Drum...

on Mar 3, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Golley Slater who helped create and launch the Otium Living brand. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Challenge New overseas-living brand, Otium, appeals to high net worth Read full story › Source: The Drum...

on Mar 2, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Cogent who helped Vauxhall raise further awareness of Network Q. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Network Q, Vauxhall’s approved used car dealership brand, was the Read full story › Source: The Drum...