By Shawn Lim Edelman has released its annual Trust Barometer which found that Asia Pacific countries like India, China and Indonesia have experienced significant shifts in trust over an eight-year period driven largely by rising trust levels in both government and business. It found little movement year on year apart from a few outliers, notably Australia and Hong Kong. The eight-point and 10-point shifts respectively were the largest ever recorded in its study. There is also a 16-point gap between the more trusting informed public and the far-more-sceptical mass population, marking a return to record highs of trust inequality. According to the Read full story › Source: The Drum...
Read MoreBy Katie Deighton Fiat Chrysler Automobiles (FCA) has quietly been courting record labels to bolster its media impressions, in a complementary strategy capitalizing on the high viewership figures of music videos. The car marque regularly sends its models to record labels in order for its brands to appear in video form outside their own paid media plans, according to the company’s chief marketing officer, Olivier Francois. The strategy began as a “little experiment” four years ago but has since paid dividends: Francois reported its brands have been featured in music videos that have collectively amassed 20bn YouTube views. This figure has risen from the 7.8bn reported Read full story › Source: The Drum...
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