Posts made in March, 2019

on Mar 22, 2019

By Charlotte McEleny Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs. The campaign, called #IntoTheSpotlight, used paid search results on Google to link to content on Miraa, a joint venture between Unilever and Vice, about leading women in certain job fields. According to J Walter Thompson Singapore, the agency behind the work, the idea was born of the insight that, despite changing views around women and the ability to work in Saudi Arabia, men still dominated industries and there was a lack of female role models. <p Read full story › Source: The Drum...

on Mar 22, 2019

By Shawn Lim Mobile sites in the Asia Pacific meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design. Other touch points like findability, which is how fast consumers can find products on a site, registration, and conversation, and speed of webpage loading ranked lower. This is according to a survey called ‘Masters of Mobile’, jointly produced by Accenture and Google. The report, which studied 700 popular websites in 12 APAC countries across the finance, travel and retail industries, also found that conversions drop 20% for every second of delay in mobile Read full story › Source: The Drum...

on Mar 20, 2019

By Shawn Lim The Walt Disney Company has announced it will officially acquire 21st Century Fox on March 20. Disney fought off the likes of Comcast to acquire Fox after the US Department of Justice (DOJ) approved the acquisition in June 2018. As an anti-trust provision, Disney was asked by the DOJ to relinquish 22 of its regional sports networks to provide fair competition in that space and had 90 days to restructure. Disney said its acquisition of Fox includes its film production businesses like Twentieth Century Fox, Fox Searchlight Pictures, Fox 2000 Pictures, Fox Family and Read full story › Source: The Drum...

on Mar 20, 2019

By Hugo Amos Trends are an inescapable facet of any consumer industry. While fashion is typically cyclical and is always influenced by the season, it’s far more difficult to understand how certain ingredients and products come to take the spotlight on the global food and drink stage. With the speed of changing consumer tastes accelerating, FMCG companies are scrambling to understand how to work out which new trends will be short-lived, which will be around for the long haul – and most importantly – how they can capitalise on them? Before looking at this we need to take a step back Read full story › Source: The Drum...

on Mar 20, 2019

By Charlotte McEleny Europeans lag behind Asian and American businesses in terms of readiness for stricter data privacy laws, according to an Economist Intelligence Unit and Alibaba payments business Ant Financial study. According to the research, American businesses had an average readiness score of 8.04, followed by South East Asian businesses (7.42), Chinese businesses (7.35) and Western European businesses (6.69). A key factor in this was that many markets had an awareness that European-like laws would be coming into effect in other regions off the back of GDPR. Overall, it said nearly 100% of respondents said data privacy is important Read full story › Source: The Drum...