Posts made in March, 2019

on Mar 11, 2019

By Katie Deighton Reebok has increased ad budgets and centralized its marketing functions to capture the global ‘20-something’ market, ditching its tough-sport focus for a more irreverent creative platform that unifies its fitness and lifestyle businesses. The ‘Sport the Unexpected’ campaign is a stake placed firmly in the ground by Melanie Boulden, Reebok’s global head of marketing and brand management, who joined the company 10 months ago from Crayola. The platform launches in the US today (11 March) with a ‘convention-breaking’ teaser more akin to fashion house films than sports brand ‘gymspiration’ — a radical departure for Reebok, which has spent the past Read full story › Source: The Drum...

on Mar 11, 2019

By Kyle O'Brien The UK’s creative industries are being undermined by late payments. Findings from business finance company MarketInvoice have revealed that 48% of businesses in the creative industries were paid late in 2018. Businesses that make up the creative industry are typically smaller companies – usually agencies and consultancies – that provide services to a range of sectors, from TV and film to design and publishing. These smaller firms are typically beholden to lengthy payment terms, meaning they must wait upwards of 90 days before their invoices are paid. According to MarketInvoice, in 2018, a typical invoice worth £38,137 was settled 13 days Read full story › Source: The Drum...

on Mar 11, 2019

By Shawn Lim Programmatic media buying has become commonplace for marketers in Asia Pacific, with nine out of 10 currently buying media programmatically. Marketers lie in one of two distinct groups when it comes to programmatic media buying, with the first at a still nascent stage and the second at a more mature level of programmatic proficiency. This is according to a recent World Federation of Advertisers (WFA) poll on programmatic proficiency and practices, which looked at the areas for optimization in APAC. While 9% of those polled had yet to embark on the journey, close to 40% said that programmatic Read full story › Source: The Drum...

on Mar 10, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting AMBITIOUS who created quality content for HCA’s agile digital transformation project. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Working closely with the Digital Services Unit and Read full story › Source: The Drum...

on Mar 10, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Golley Slater Group who were recruited by Audley Villages to deliver sales-ready customers to their village locations across the UK. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry Read full story › Source: The Drum...