Posts made in March, 2019

on Mar 10, 2019

By Katie Deighton The American Red Cross is on track to collect 500 units of donated blood from its SXSW partnership with HBO’s Game of Thrones, an event that’s turned the clinical donation process into a beguiling, entertaining ritual, and helped the non-profit prove its relevance to younger Americans today. The three-day ‘Bleed for the Throne’ activation will close its doors tonight (9 March), having reaped “400-500 units of blood” for the American Red Cross. A usual blood drive collects an average of 30 donations, according to the organization’s communications director, April Phillips, who has been witnessing blood donation rates fall across Read full story › Source: The Drum...

on Mar 9, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Clarion Communications who were asked to help rouse Scottish support for Wallace Day for the Edinburgh Dungeon. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The Challenge Challenged Read full story › Source: The Drum...

on Mar 7, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting MMT Digital who implemented a DevOps culture at VOXI, Vodafone’s youth mobile network. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique Read full story › Source: The Drum...

on Mar 7, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting how Jaywing delivered a series of successful campaigns for Yorkshire Water. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Yorkshire Water had a vision. It wanted to stand Read full story › Source: The Drum...

on Mar 7, 2019

By Vasudha Misra Ahead of International Women’s Day I found myself opening multiple tabs on my browser, searching for a truly empowering ad worthy of this Women’s Day. Something that helps us move forward, instils more confidence and helps change the narrative. And as I was looking at these moving commercials starring women in the main lead, telling women all over the world to stand up for themselves, end stereotypes, I started thinking to myself whether this approach is a little one-sided? Are we as women expected by society to go change the world for ourselves while patriarchy watches and perhaps even Read full story › Source: The Drum...