Posts made in March, 2019

on Mar 6, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Mechanised who redesigned and developed a new website for hairdressers The Leading Edge. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The Leading Edge is an award-winning chain Read full story › Source: The Drum...

on Mar 6, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Team Eleven who transcreated an Alfa Romeo TV commercial for FCA UK in record time. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. What do you do Read full story › Source: The Drum...

on Mar 6, 2019

By Rebecca Stewart Mastercard has integrated risk management into the marketing department to safeguard the brand’s reputation in an increasingly complex market. Where advertisers like Bank of America are investing in full-time ‘chief brand safety officer’ roles, chief marketing officer Raja Rajamannar has revealed that the ‘risk management’ role looks to protect the brand across more areas. “Brand safety is just one part of it,” he told The Drum, explaining that in an industry where cybersecurity and privacy are posing real challenges for financial services brands he’s created a role that straddles both marketing and risk assessment. Tasked with protecting the Mastercard Read full story › Source: The Drum...

on Mar 5, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Golley Slater who helped their client Bosch Rexroth create relevency and dialogue with their customers. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Challenge Global B2B client, Bosch Rexroth, aims Read full story › Source: The Drum...

on Mar 4, 2019

By Shawn Lim The Singapore Sports Hub has partnered with Team Flash to build an eSports training facility to develop local emerging talent in the sport. The facility is part of a talent development plan for 2019 in view of Singapore national eSports team’s participation, in the 2019 SEA Games in Philippines and the next Asian Games 2022 in Hangzhou, China. Team Flash hopes the provision of a structured and conducive environment will help its athletes to focus on their training regime, as they will have access to the gym, physiotherapists and psychologists. Its athletes like Joseph “Zarate” Yeo and Amraan “Amraan” Read full story › Source: The Drum...