By The Drum Recommends The Drum Recommends: Commended is highlighting Clarion Communications who helped build brand enthusiasm for LEGOLAND. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Our overarching aim is to create news, generate national headlines Read full story › Source: The Drum...
Read MoreBy Jason Katz We’re in the Age of High Expectations, where consumers truly want and expect it all. We call it Living Commerce. Put in the voice of today’s consumer it sounds like this: We see no line between living and buying. We make our purchase decisions 24/7, everywhere. When we buy, we expect everything — now. Wherever we are. It must be seamless and enhance our life. When we want to go deep, we expect brands and retailers to oblige. We want and expect them to be understanding, confident, and personalized. Our purchase decisions are affected as much by a brands services, Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...
Read More
Industry News