By Lawrence Janes From sales of Fitbits, the plethora of activity tracker apps downloaded to record our every step, to the rise of such terms as flexitarianism into everyday parlance, it’s clear health and wellbeing is becoming more important to consumers than ever. In fact, for the five years to the end of 2018, the UK’s health and wellness market grew over £3bn to £23.4bn according Statista reports. Globally it’s forecast to have CAGR of nearly 6% to 2026. As social media and government campaigns shine ever more light on wellbeing, the impact of this phenomenon is being felt across a wide range of Read full story › Source: The Drum...
Read MoreEvidence-based thinking is a management virtue, and for marketers spending in the digital channel, leveraging data has become conventional wisdom. But as is the case with most conventions, fresh ideas and technologies emerge to address new challenges and respond to market forces. In digital advertising, contextual advertising provides a timely and impactful new option for marketers who wish to reach relevant audiences without having to rely solely on ID-based demo, geo, and behavioural data. Context provides a new powerful tool for data-driven marketing in the digital channel. The original promise of digital advertising was its ability to reduce the ‘waste’ inherent in Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Welcome to The Drum’s Creative Works EMEA, in partnership with Adobe Stock, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Read full story › Source: The Drum...
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