Posts made in August, 2019

on Aug 9, 2019

By Kyle O'Brien Sam Elliott has been the voice of Smokey Bear for over a decade, but in a new campaign honoring Smokey’s 75th birthday, an emoji version of the bear is being voiced by nonagenarian Betty White. In honor of Smokey’s 75th birthday today (9 August), a new public service announcement has been made by FCB New York and the Ad Council with White, who has lent her voice to a new animated emoji campaign. White joins other celebrities, including Stephen Colbert, Jeff Foxworthy and Al Roker in the emoji campaign, which started several months ago. In her ‘honorary forest ranger’ Read full story › Source: The Drum...

on Aug 9, 2019

By David Hunstone Background Why don’t more people invest their money? 40% of adults with between £40,000 and £150,000 in savings are put off the idea of investing because they think it’s too complicated. That’s a staggering amount of money not being invested, and an awful lot of people missing out, all because of a potential perception problem. Janus Henderson decided to do something about tackling that perceived complexity. <script src="https://fast.wistia.com/embed/medias/oiw0x76zlb.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_oiw0x76zlb videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img src="https://fast.wistia.com/embed/medias/oiw0x76zlb/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div> Strategy Insight-driven approach Our aim was to provide Janus Henderson Read full story › Source: The Drum...

on Aug 9, 2019

By Imogen Watson With the festival season upon us, Three UK has brought back ‘Gram Invaders’ – an interactive 8-bit video game found exclusively on Instagram. Created and developed by Gravity Road, Gram Invader’s vibrantly toned 2D style is a throwback to 80s video games. The Insta Stories game follows a purple-haired character who is attached to her mobile device. The aim of the game is to make it through various levels of obstacles without her having to break attention from her screen. Anyone who’s been to a festival knows locating friends in the chaos of tents and stages can waste a Read full story › Source: The Drum...

on Aug 9, 2019

By John Glenday The three-year turnaround plan underway at advertising giant WPP appears to be making some progress, according to its 2019 interim results, which were bolstered by new business from eBay, Instagram and L’Oréal. The holding company’s figures show that reported revenue rose 1.6% for the first half of the year, though like-for-like revenue was down by 0.6%. There were encouraging signs in the second quarter, however, which saw like-for-like revenue growth of 0.1%. The company’s key sales metric – organic growth less pass-through costs – dropped 1.4% in the second quarter, but this was an improvement on a 2.8% slump in the first Read full story › Source: The Drum...

on Aug 9, 2019

By John Glenday Facebook has announced a dramatic change in policy in its approach to news organisations by announcing that it will pay to license content after all having previously attempted to introduce an ad-sharing model. The shift will be welcomed by premium content providers such as ABC News, Bloomberg, Wall Street Journal and Washington Post which stand to make as much as $3m per year to supply articles for a planned news-focussed section of Facebook. The social network is reportedly ready to launch its current affairs initiative as early as this year with partners signing up Read full story › Source: The Drum...