Posts made in August, 2019

on Aug 2, 2019

By Kyle O'Brien SodaStream is known for its efforts to rid the world of single-use plastic, but the company is also a staunch supporter of diversity and equality, as it is proving in its latest effort for Pride Amsterdam. On Saturday (3 August), the company will be at the famous Canal Parade in Pride Amsterdam as a partner of the events and will participate in the Canal Parade with its own boat float called ‘Love of Tomorrow.’ The catch is that the ‘Love of Tomorrow’ is the last boat in the parade and will serve as the route’s janitorial crew of sorts. SodaStream’s Read full story › Source: The Drum...

on Aug 2, 2019

By Andrew Blustein Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content. While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across the cable company’s footprint of over 17 million homes in 65 US markets. But this rise in viewership doesn’t mean advertisers should jump for joy, as traditional TV providers are bleeding subscribers across the board. In its recent earnings report, Comcast said it lost 224,000 TV subscribers in Read full story › Source: The Drum...

on Aug 2, 2019

By Dan Sudron In their Agency Growth Stories series, The Future Factory interview some of the most interesting agencies operating right now to unpick and share what makes them so unique and successful. Mitch Kaye, co-founder of The Academy, shares the details of the deal that enabled him to own his own agency which was later acquired by Engine Group, without investing or risking a penny – a unique opportunity he and co-founder Dan Glover now plan to offer their team at The Academy in the years ahead. Their agency is five years old and growing fast, but starting an agency from scratch again Read full story › Source: The Drum...

on Aug 2, 2019

By John Glenday Major companies ranging from software brand Squarespace to lingerie retailer Bravissimo have pulled their advertising from a right-wing Polish newspaper after it distributed offensive stickers marked ‘LGBT-free zone’ to its readers. Gazeta Polska drew heavy flak from the business community for its stunt after it was brought to international attention by the Stop Funding Hate social media campaign. On 24 July the paper distributed discriminatory stickers featuring the Pride rainbow flag scored out by large black ‘x’ along with the words ‘LGBT-free zone’ in Polish. Subsequent outrage has seen several advertisers sever Read full story › Source: The Drum...

on Aug 2, 2019

By Shawn Lim Singapore-based e-commerce platform Shopee has joined forces with dining deals platform Chope to offer special deals to its users as part of its celebration of Singapore’s 54th birthday. Shopee will hold a National Day Sale from August 5-9, and adding around 100 dining deals to users, who can also choose more than 1,000 deals on the Chope Official Store on the platform. The Tencent-backed platform said it wants to target Singaporeans who love dining deals, as a recent survey it held showed that two-thirds of Singaporeans have purchased dining deals online. The findings showed that Singaporeans were drawn to attractive cost savings Read full story › Source: The Drum...