Posts made in August, 2019

on Aug 2, 2019

By Danielle Gibson Global brand and marketing leader for EY, John Rudaizky will chair the judging panel for The Drum Agency Business Awards UK 2019. Rudaizky will lead industry experts from Sky, Creative Equals, Ebiquity, Fawnbrake, ISBA and BJL Group to celebrate the very best run agencies in the UK. Creativity has been and always will be the differential in building brands,” says Rudaizky. “We just have more tools to inspire our audiences,” he explains. “It’s that combination which makes it as exciting as ever, yet also the need to adapt and truly harness technology.” Clients want to know that the businesses they depend Read full story › Source: The Drum...

on Aug 1, 2019

By Shawn Lim Air New Zealand created a new safety video that features the All Blacks ahead of the team’s 2019 season and the upcoming Rugby World Cup. The video features All Blacks head coach Steve Hansen, captain Kieran Read and players like Sam Cane, Anton Lienert-Brown and Ryan Crotty. Suits actor Rick Hoffman and Kiwi actor Cliff Curtis, as well as 1987 rugby legends like Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili and former Australia captain George Gregan also make appearances in the video. Called ‘Air All Blacks’, the video brings viewers behind the scenes of Read full story › Source: The Drum...

on Aug 1, 2019

By Katie Deighton Uber’s recent round of layoffs saw roughly one third of its marketing roles – 400, to be precise – made redundant. As the industry asks how and why the department became so big, The Drum pieces together the remit of the now streamlined team. News of Uber’s summertime sackings broke on Monday (30 July). An internal memo sent by chief executive Dara Khosrowshahi confirmed 400 people would be losing their jobs across the business’ 1,200-strong marketing department, principally because its teams had become “too big, which creates overlapping work, makes for unclear decision owners and can lead to mediocre Read full story › Source: The Drum...

on Aug 1, 2019

By Shawn Lim The Drum’s ‘Spotlight’ is a bi-monthly series that take a look at the key trends, influential people, rising stars and important events in interesting Asia Pacific countries. In June, we started the series with Singapore. This month, we are looking at Hong Kong. Hong Kong, the Special Administrative Region of China, is considered a major financial sector in the Asia Pacific and has the second-highest number of business headquarters in the region. In this edition, we ask the industry, namely the likes of Bowtie, Alibaba, Adludio, Jack Morton, CNN, The Wall Street Journal, The Trade Desk, Lewis and Racepoint Global, on Read full story › Source: The Drum...