By Stephen Lepitak The National Health Service (NHS) is to create a new advertising and marketing services framework valued at £150m. The resulting framework’s remit will consist of recruitment advertising, public notices, student attraction, public space sponsorship and further marketing campaign activity. It is expected to be split into lots and will begin on 1 July 2020, running for a period of three years until 30 June 2023 with the potential for an extension of a further 12 months. The successful applicants will be confirmed on an estimated date of 18 February 2020. Outside of the tender notice, further details on the framework strategy had Read full story › Source: The Drum...
Read MoreBy Shawn Lim Consumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up for it yet, digital marketers today need to know the differences between the various types of advanced TV available and why it should be part of their clients’ media mix. Here, The Drum takes a look at what leaders around the world are doing in this space to ready themselves and the world for the future with our who’s who in advanced TV. AudienceProject AudienceProject is currently focused on growing advanced and addressable TV in the Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The World Surf League (WSL) is helping protect the oceans its surfers compete in through a collaboration with ‘Glowing Glowing Gone’ – a global campaign advocating for greater funding and action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. With the WSL’s commitment to leaving every place better than the organization found it, this campaign is focused on raising awareness around the crisis facing coral reefs, while taking action in French Polynesia to support local projects to restore these habitats. The collaboration features a complete takeover of the Tahiti Pro Teahupo’o presented by Hurley Read full story › Source: The Drum...
Read MoreBy John Glenday Broadcaster Sky has extended its suite of branded channels with the unveiling of Sky Crime and Sky Comedy which will go live in October and February 2020 respectively. The twin additions to its current programming stable will be made available to all existing Sky customers at no additional charge via both linear broadcast and on-demand, with viewers also able to access both channels via Now TV. Unsurprisingly Sky Crime will focus its attentions on some of the more infamous examples of true crime to be committed in the US and UK with programmes such as ‘Britain’s Most Evil Killers’; ‘Now Read full story › Source: The Drum...
Read MoreBy John Glenday WPP is set to slash its real estate footprint in India by migrating staff and offices to two ‘co-location campuses’ in Mumbai and Gurugram. The amalgamation will draw together over 16 companies under one roof for the first time with more than 3,800 staff moving to the Mumbai campus by late August, and Gurugram following next year. Named BAY99, the 380,000 square feet Mumbai campus is situated close to the city’s international airport and will be occupied on a 10-year lease. It will provide staff with a range of facilities including a rooftop terrace, lounge, cafe and library. WPP Read full story › Source: The Drum...
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