By Sam Bradley To coincide with our Future of TV issue, The Drum spoke to BBC Studios to find out how the Beeb’s commercial arm is innovating in interactive and immersive media, from VR to MR to video games. Throughout the 56-year run of Doctor Who, television audiences have watched the show’s enigmatic title character escort ordinary Brits across the universe, transecting time and interdimensional space. For the first time, however, The Doctor is taking viewers with her directly, in an episode created specifically for VR. The Edge of Time, due to be released in September, is a special episode created as a one-shot game Read full story › Source: The Drum...
Read MoreBy John Glenday Apple is to make good on its pledge to further pivot to services amid slowing hardware sales with the line up of a November launch for AppleTV+, a film and TV subscription service. Potential customers will be offered a free trial to lure them in before being charged a reported $9.99 per month for unfettered access to Apple’s content library, which Apple will grow aggressively as it signs up new partners. Apple’s streaming foray promises to upend a market which has thus far been dominated by Netflix and Amazon, although it remains to be seen how Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Advertising Awards is back for 2019, recognising the very best work and sending a signal to the community that advertising has a fundamental role to play in building business, brands and creating jobs. Judging the work is a panel of the industry’s top individuals from Accenture Interactive, Lynx, Unilever, Seven Hills, MediaMonks. Iris, Facebook/Instagram, Vice, Fever-Tree, Quiet Storm, Škoda , Leo Burnett and Grey London. Following is a breakdown on five of our stellar judges: Facebook Michelle Marks head of creative strategy, EMEA Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, Read full story › Source: The Drum...
Read MoreBy Natalie Meyer This autumn, an influx of foreign rugby goers will head to Japan, most with very little experience of this nation that has become a haven for rugby fans in recent years. The result will be a diverse mix of Japanese and non-Japanese fans, as well as mainstream Japanese consumers who make up this area rightly referred to as the ‘Galapagos’ of markets. Brands landing in Japan have a unique opportunity and entrance into this market. While it is opening up, the Japanese market has often seemed isolated. As culture experts, we urge businesses to ensure that their brand strategy coincides with Read full story › Source: The Drum...
Read MoreBy Shawn Lim After a massive promotion drive to relaunch its beer as a quality Danish pilsner in the United Kingdom, Carlsberg turned its attention to the Asia Pacific last week, when it held an experiential marketing event in Singapore. The activation allowed beer-lovers to experience Carlsberg’s next phase of its “Pursuit for Better” mission, which includes a focus on minimising the environmental impact, as well as its new packaging and brand identity. Show me entity :: 28921 Show me entity :: 28923 Taking The Drum through its sustainability efforts and new packaging, which picked Read full story › Source: The Drum...
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